What's Included in the Content Marketing Report Template:
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Quick & Easy Content Marketing Reporting template to monitor your holistic performance
Top Level Content Measurement Matrix and channel-specific reporting templates
Formula ready-reporting tables for all your Content Marketing channels
All the Content Marketing metrics you need to track your Content's performance
Includes Reporting Templates for Facebook, Instagram, LinkedIn, YouTube, SEO-Friendly Content
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Get the template sent straight to your inbox ⤵️
Who should download this template?
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You are a Content Marketing Executive, looking to get started with Content Marketing Reporting
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You are a Digital Marketer, looking for a quick & easy Content Marketing reporting template
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You are a Digital Marketer looking to organize your Content Marketing reporting and measure what matters
How To Report on your Google Ads Campaign Performance
Google Ads Metrics That Matter
AWARENESS
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Reach
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Reach refers to the total number of users or accounts that have seen your content
BUSINESS OUTCOME
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Sales, Leads or Other Business Actions (Conversions)
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Business Outcomes refer to the total number of key actions taken (for example sales, leads, or other business outcomes) as a result of your content marketing activity
ENGAGEMENT
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Followers or Subscribers
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Followers or Subscribers refers to the total number of users who followed your social media account, subscribed to your YouTube channel or Podcast
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% of Follower Growth Rate
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% of Follower Growth Rate refers to the % of growth in your total followers or subscribers in a given time period
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# of Engagements
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# of Engagements refer to the total reactions generated by your posts or videos, including likes, saves, shares and video views
I grabbed the Content Marketing Reporting Template, what's next?
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Frequently Asked Questions on
Content Marketing Reporting Template
What are the most important Content Marketing Metrics?
Content Marketing Metrics differ based on the channel you are using. Content marketing metrics for the most popular channels can be found below:
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Followers
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New Followers
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Reach
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Engagements
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Engagement Rate
Instagram
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Followers
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New Followers
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Accounts Reach
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Accounts Engaged
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Engagement Rate
LinkedIn
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Followers
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New Followers
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Impressions
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Reactions
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Engagement Rate
YouTube
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Subscribers
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New Subscribers
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Impressions
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Views
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Impressions click-through rate
SEO-Friendly Content
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Organic Impressions (Search Console)
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Organic Clicks (Search Console)
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Page Views (Google Analytics)
What is the best format for a Content Marketing Report?
Ideally you should create a Content Marketing report via Google Sheets or Looker Studio.
Alternatively, you can consider the following file formats:
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Microsoft Excel (.xlsx)
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PowerPoint (.pptx)
Which tools should I use to track my Content Marketing Performance?
You will need to rely on multiple tools, depending on the social media or content platforms you are using. For example Facebook Insights, YouTube Analytics, Google Search Console etc.