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Content Marketing Reporting Template

Download our FREE Content Marketing Reporting Template,
including everything you need to measure your Content performance quickly & easily 📊

What's included in the Content Marketing Report Template:

  • Quick & Easy Content Marketing Reporting template to monitor your holistic performance

  • Top Level Content Measurement Matrix and channel-specific reporting templates

  • Formula ready-reporting tables for all your Content Marketing channels

  • All the Content Marketing metrics you need to track your Content's performance

  • Includes Reporting Templates for Facebook, Instagram, LinkedIn, YouTube, SEO-Friendly Content

Who should download our Free Content Marketing Reporting Template?

  • You are a Content Marketing Executive, looking to get started with Content Marketing Reporting

  • You are a Digital Marketer, looking for a quick & easy Content Marketing reporting template

  • You are a Digital Marketer looking to organize your Content Marketing reporting and measure what matters

Content Marketing Metrics that matter

How to Report on your Content Marketing Performance

AWARENESS:
REACH

  • 📊 Reach refers to the total number of users or accounts that have seen your content

ENGAGEMENT:

FOLLOWERS OR SUBSCRIBERS

  • 📊 Followers or Subscribers refers to the total number of users who followed your social media account, subscribed to your YouTube channel or Podcast

ENGAGEMENT:

% FOLLOWER GROWTH RATE

  • 📊 % of Follower Growth Rate refers to the % of growth in your total followers or subscribers in a given time period

ENGAGEMENT:

# OF ENGAGEMENTS

  • 📊 # Engagements refer to the total reactions generated by your posts or videos, including likes, saves, shares and video views

BUSINESS OUTCOME:

SALES, LEADS, OR OTHER BUSINESS ACTIONS (cONVERSIONS)

  • 📊 Business Outcomes refer to the total number of key actions taken (for example sales, leads, or other business outcomes) as a result of your content marketing activity

Frequently Asked Questions on the Google Ads Reporting Template

What are the most important Content Marketing Metrics?

Content Marketing Metrics differ based on the channel you are using. Content marketing metrics for the most popular channels can be found below:
 

Facebook

  • Followers

  • New Followers

  • Reach

  • Engagements

  • Engagement Rate



Instagram

  • Followers

  • New Followers

  • Accounts Reach

  • Accounts Engaged

  • Engagement Rate


LinkedIn

  • Followers

  • New Followers

  • Impressions

  • Reactions

  • Engagement Rate


YouTube

  • Subscribers

  • New Subscribers

  • Impressions

  • Views

  • Impressions click-through rate


SEO-Friendly Content

  • Organic Impressions (Search Console)

  • Organic Clicks (Search Console)

  • Page Views (Google Analytics)

What is the best format for a Content Marketing Report?

Ideally you should create a Content Marketing report via Google Sheets or Looker Studio.

Alternatively, you can consider the following file formats:
 

  • Microsoft Excel (.xlsx)

  • PowerPoint (.pptx)

Which tools should I use to track my Content Marketing Performance?

You will need to rely on multiple tools, depending on the social media or content platforms you are using. For example Facebook Insights, YouTube Analytics, Google Search Console etc.

Get the Content Marketing Reporting Template straight to your inbox!

I grabbed the Content Marketing Reporting Template, what's next?

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