What's Included in the E-Commerce Benchmarks:
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x37 E-Commerce Industries included
Benchmark Revenue, Conv. Rate, AOV, CLV, Add-to-Cart Rate and more!
Up-to-date E-Commerce Benchmarks for 2025
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Who should download the
E-Commerce Benchmarks?
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You are a eCommerce website owner, looking to evalaute your E-Commerce business and marketing performance.
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You are a eCommerce Marketer, looking for a quick & easy way to benchmark your E-Commerce performance.
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You are a Agency founder or Digital Marketing freelancer looking to benchmark your E-Commerce campaign performance.
Frequently Asked Questions on
the E-Commerce Benchmarks
Which Metrics are included in the E-Commerce Marketing Benchmarks?
The E-Commerce Benchmarks document includes the following metrics:
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Estimated Monthly Revenue (USD)
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Conversion Rate (from visit to purchase)
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Average Order Value (USD)
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Customer Lifetime Value (USD)
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Add-to-Cart Rate
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Repeat Purchase Rate
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Cart Abandonment Rate
Which industries are included in the E-Commerce Benchmarks?
The E-Commerce benchmarks includes x37 industries:
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Electronics & Gadgets
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Fashion & Apparel
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Beauty & Skincare
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Home & Furniture
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Toys & Games
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Sports Equipment
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Books & Media
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Pet Supplies
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Jewelry & Accessories
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Health & Wellness
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Baby Products
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Office Supplies
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Food & Grocery
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Automotive Parts
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Craft Supplies
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Musical Instruments
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Garden & Outdoor
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Luxury Goods
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DIY & Tools
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Digital Products
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Kitchen & Dining
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Travel Gear
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Vitamins & Supplements
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Stationery
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Eco-friendly Products
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Smart Home Devices
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Vintage & Collectibles
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Art & Wall Decor
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Men's Grooming
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Organic Food
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Pet Fashion
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Fitness Equipment
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Designer Shoes
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Board Games
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Sustainable Fashion
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Coffee & Tea
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Phone Accessories
How can I download the E-Commerce benchmarks?