What's Included in the Google Ads Looker Studio Reporting Template:
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Ready-made Google Ads Looker Studio Report Template
Add your Google Ads Data Source and get started in minutes
Copy, Edit, and Customise the Google Ads Looker Studio report
Includes all the metrics and graphs you need to analyse and optimise your Google Ads campaign performance
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Get the template sent straight to your inbox ⤵️
Who should download this template?
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You are a Google Ads Specialist, looking for a better way to analyze your Google Ads campaign performance
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You are a Digital Marketing Analyst, looking for a collaborative Google Ads reporting template
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You are a Digital Marketer looking to organize your Google Ads reporting and measure what matters
How To Report on your Google Ads Campaign Performance
Google Ads Metrics That Matter
AWARENESS
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% Impression Share
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% Impression Share refers to the % of times your ads showed up on Google Search Results versus the total search queries that happened for the keywords you are bidding on (this metric is applicable only to Paid Search campaigns)
AD COPY/CREATIVE QUALITY
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% CTR
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% CTR refers to the % of times your ads are clicked versus the total ad impressions your ads generated
ACTION (BUSINESS OUTCOME)
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Conversions
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Conversions is the most important Google Ads metric and refer to the number of actions people took on your website (for example sales, leads, file downloads, appointments, or anything else that matters to your business).
EFFICIENCY
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Cost per Conversion
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Cost per Conversion refers to the total marketing budget spent divided by the number of Conversions your Google Ads campaigns generated
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Conversion Rate
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Conversion Rate refers % of clicks that resulted in a Conversion
I grabbed the Google Ads Looker Studio Reporting Template, what's next?
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Learn Digital Marketing Analytics. Upskill and equip yourself by signing up to our best seller courses:
Need a fresh opinion on your Google Ads campaign structure?
Looking for a new Google Ads Agency?
Check out our Google Ads Video Tutorials:
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How to Switch to Google Ads Expert Mode
How to Create Negative Keyword Lists in Google Ad
Keyword Research via Google Keyword Planner
How to Import Google Analytics 4 (GA4) Conversions to Google Ads
How to Set up Conversions in Google Ads via Google Tag Manager
How to Enable Auto Tagging in Google Ads
How to Create a Google Ads Report in Looker Studio
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Frequently Asked Questions on
Google Ads Looker Studio Reporting Template
How can I connect Google Ads to Looker Studio?
Follow the instructions below to connect your Google Ads account with Looker Studio or watch our YouTube video tutorial.
How to connect Google Ads with Looker Studio when starting a new Looker Studio Report:
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Start a new Looker Studio Report
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Select Google Ads as the Data Source
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Choose the Google Ads Account you would like to use
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Click on the "Add button"
How to change the data source of an existing Looker Studio Report?
How to change the data source of an existing Looker Studio Report:
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Select one or more Scorecards or Charts
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On the right-hand-side under the SET-UP column click on the Data Source
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Click on ADD DATA
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Select the Data Source and click on Add
Why should I use Looker Studio to create a Google Ads Report?
Developing a Google Ads Report via Looker Studio is the best Google Ads reporting option due to the following benefits:
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Looker Studio Reports are accessible 24/7 by all stakeholders
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Looker Studio Reports can be downloaded on demand
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Looker Studio Reports update in real time, hence you will always have access to your latest Google Ads campaign Performance
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Looker Studio Reports are fully customisable to your specific Google Ads reporting needs