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Google Analytics Benchmarks Worldwide

Access the FULL LIST of Google Analytics (GA4) Benchmarks in 120+ countries worldwide, including: Sessions, Users, Engaged Sessions, Engagement Rate, Avg. Engagement Time per Session, Avg. Session Duration and Bounce Rate!

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Download the Full List of Google Ads Benchmarks Worldwide

What's Included in the List of Google Analytics Benchmarks

📊  Sessions, Users, Engaged Sessions

📊  Engagement Rate, Bounce Rate

📊  Avg. Engagement Time per Session

📊  Avg. Session Duration

🌎  Covering 120+ Countries Worldwide

📥  Downloadable format (Google Sheets)

💫  LIFETIME ACCESS to the GA4 Benchmarks

Asia Pacific

✅   GA4 Benchmarks in Australia

✅   GA4 Benchmarks Benchmarks in Brunei

✅   GA4 Benchmarks in Cambodia

✅   GA4 Benchmarks in Fiji

✅   GA4 Benchmarks in Hong Kong

✅   GA4 Benchmarks in Japan

✅   GA4 Benchmarks in Malaysia

✅   GA4 Benchmarks in Myanmar

✅   GA4 Benchmarks in New Zealand

✅   GA4 Benchmarks in the Philippines

✅   GA4 Benchmarks in Singapore

✅   GA4 Benchmarks in South Korea

✅   GA4 Benchmarks in Taiwan

✅   GA4 Benchmarks in Thailand

✅   GA4 Benchmarks in Vietnam​

North America

✅   GA4 Benchmarks in the USA

✅   GA4 Benchmarks in Canada​

Latin America

✅   GA4 Benchmarks in Argentina

✅   GA4 Benchmarks in Bolivia

✅   GA4 Benchmarks in Brazil

✅   GA4 Benchmarks in Chile

✅   GA4 Benchmarks in Colombia

✅   GA4 Benchmarks in Costa Rica

✅  GA4 Benchmarks in the Dominican Republic

​✅   GA4 Benchmarks in Ecuador

✅   GA4 Benchmarks in El Salvador

✅   GA4 Benchmarks in Guatemala

✅   GA4 Benchmarks in Jamaica

✅   GA4 Benchmarks in Mexico

✅   GA4 Benchmarks in Paraguay

✅   GA4 Benchmarks in Peru

✅   GA4 Benchmarks in Panama

✅   GA4 Benchmarks in Uruguay

✅   GA4 Benchmarks in Venezuela

India Subcontinent

✅   GA4 Benchmarks in Bangladesh

✅   GA4 Benchmarks in India

✅   GA4 Benchmarks in Maldives

✅   GA4 Benchmarks in Nepal

✅   GA4 Benchmarks in Pakistan

✅   GA4 Benchmarks in Sri Lanka

Europe

✅   GA4 Benchmarks in Albania

✅   GA4 Benchmarks in Austria

✅   GA4 Benchmarks in Andorra

✅   GA4 Benchmarks in Belarus

✅   GA4 Benchmarks in Belgium

✅   GA4 Benchmarks in Bosnia and Herzegovina

✅   GA4 Benchmarks in Bulgaria

✅   GA4 Benchmarks in Croatia

✅   GA4 Benchmarks in Cyprus

✅   GA4 Benchmarks in Czechia

✅   GA4 Benchmarks in Denmark

✅   GA4 Benchmarks in Estonia

✅   GA4 Benchmarks in Finland

✅   GA4 Benchmarks in France

✅   GA4 Benchmarks in Georgia

✅   GA4 Benchmarks in Germany

✅   GA4 Benchmarks in Greece

✅   GA4 Benchmarks in Hungary

✅   GA4 Benchmarks in Iceland

✅   GA4 Benchmarks in Ireland

✅   GA4 Benchmarks in Israel

✅   GA4 Benchmarks in Italy

✅   GA4 Benchmarks in Latvia

✅   GA4 Benchmarks in Liechtestain

✅   GA4 Benchmarks in Lithuania

✅   GA4 Benchmarks in Luxembourg

✅   GA4 Benchmarks in Malta

✅   GA4 Benchmarks in Moldova

✅   GA4 Benchmarks in Monaco

✅   GA4 Benchmarks in Montenegro

✅   GA4 Benchmarks in the Netherlands

✅   GA4 Benchmarks in North Macedonia

✅   GA4 Benchmarks in Norway

✅   GA4 Benchmarks in Poland

✅   GA4 Benchmarks in Portugal

✅   GA4 Benchmarks in Romania

✅   GA4 Benchmarks in Russia

✅   GA4 Benchmarks in San Marino

✅   GA4 Benchmarks in Serbia

✅   GA4 Benchmarks in Slovakia

✅   GA4 Benchmarks in Slovenia

✅   GA4 Benchmarks in Spain

✅   GA4 Benchmarks in Sweden

✅   GA4 Benchmarks in Switzerland

✅   GA4 Benchmarks in Turkiye

✅   GA4 Benchmarks in the United Kingdom (UK)

✅   GA4 Benchmarks in Ukraine

Central Asia

​✅   GA4 Benchmarks in Armenia

✅   GA4 Benchmarks in Azerbaijan

✅   GA4 Benchmarks in Kazakhstan

✅   GA4 Benchmarks in Kyrgyzstan

✅   GA4 Benchmarks in Mongolia

✅   GA4 Benchmarks in Uzbekistan

Middle East & North Africa

✅   GA4 Benchmarks in Algeria

✅   GA4 Benchmarks in Bahrain

✅   GA4 Benchmarks in Egypt

✅   GA4 Benchmarks in Jordan

✅   GA4 Benchmarks in Kuwait

✅   GA4 Benchmarks in Lebanon

✅  GA4 Benchmarks in Morocco

✅  GA4 Benchmarks in Oman

✅  GA4 Benchmarks in Qatar

✅  GA4 Benchmarks in Saudi Arabia (KSA)

✅  GA4 Benchmarks in Tunisia

✅  GA4 Benchmarks in the United Arab Emirates (UAE)

Africa

✅   GA4 Benchmarks in Cameroon

✅   GA4 Benchmarks in Ethiopia

✅   GA4 Benchmarks in Ghana

✅   GA4 Benchmarks in Kenya

✅   GA4 Benchmarks in Ivory Coast

✅   GA4 Benchmarks in Mauritius

✅   GA4 Benchmarks in Namibia

✅   GA4 Benchmarks in Nigeria

✅   GA4 Benchmarks in Rwanda

✅   GA4 Benchmarks in Senegal

✅   GA4 Benchmarks in Seychelles

✅   GA4 Benchmarks in South Africa

✅   GA4 Benchmarks in Uganda

Frequently Asked Questions

What are Google Analytics benchmarks?

Google Analytics benchmarks are industry-specific averages for key performance metrics, such as Users, Sessions, Bounce Rate etc. allowing businesses to compare their website's performance against competitors in similar industries or countries. Google Analytics benchmarks provide insights into how a website is performing relative to others, helping to identify areas for improvement or growth.

How are Google Analytics benchmarks calculated?

Google Analytics benchmarks are calculated by aggregating data from websites that have opted in to share their information with Google. For each industry or region, key performance metrics such as bounce rate, session duration, pages per session, and conversion rate are aggregated. The data from multiple websites is combined to produce industry-wide averages.

Why are Google Analytics benchmarks important?

Google Analytics benchmarks are important for several reasons:

  • Benchmarks provide realistic, data-driven goals

  • Identify areas for improvement

  • Compare your website's performance with similar websites in the same industry and country

  • Allocate your available marketing resources more effectively

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