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Meta Ads Campaign Optimisation Course

➡️    Complete Meta Ads Optimisation Guide

📊    Optimise above & beyond best practices & AI recommendations

💡    Optimise Targeting, Creatives & Landing Pages

🚀    Unlock your full Meta Ads Growth potential

Book Meta Ads Editor Training

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Book Team Training (up to 15 pax)

Download the Meta Ads Tactics Guide (x15 Meta Ads actionable Tactics)

Watch our YouTube Tutorials: Check our Meta Ads Playlist

Join our newsletter and get invited to join the next online Meta Ads course!

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Who is this training for?

Anyone who would like to optimize their Meta (Facebook, Instagram) Ads Campaigns to perfection!

Meta Ads Campaign Optimisation

Course Agenda

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Meta Pixel and Conversion Tracking

  • Set-Up the Meta Pixel

  • Meta Ads Event Configuration

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Meta Ads Campaign Optimisation

  • Campaign Structure Optimisation

  • Audiences and Targeting Optimisation

  • Recommended Ad Formats

  • Creative Best Practices

  • Ad Copy Best Practices

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Advanced Campaign Optimisation

  • Optimise Placements and Dimensions

  • Landing Page Optimisation

  • Lead Generation Tactics & Best Practices

  • Develop an A/B Testing Roadmap

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Meta Ads Reporting

  • Understand Meta Ads Metrics that matter

  • Understand the impact of Qualitave Metrics

  • Set-Up insightful Meta Ads Reports

⚙️

Meta Pixel and Conversion Tracking

  • Set-Up the Meta Pixel

  • Meta Ads Event Configuration

🧠

Meta Ads Campaign Optimisation

  • Campaign Structure Optimisation

  • Audiences and Targeting Optimisation

  • Recommended Ad Formats

  • Creative Best Practices

  • Ad Copy Best Practices

🚀

Advanced Campaign Optimisation

  • Optimise Placements and Dimensions

  • Landing Page Optimisation

  • Lead Generation Tactics & Best Practices​

  • Develop an A/B Testing Roadmap

📊

Meta Ads Reporting

  • Understand Meta Ads Metrics that matter

  • Understand the impact of Qualitave Metrics

  • Set-Up insightful Meta Ads Reports

About the Instructor

Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer and hands-on Performance Marketing Professional with 12+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.

Professional Experience:

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Ex-Business Education Trainer at Facebook (contract)

Ex-Havas, Omnicom, WPP (Performance Marketing)

Digital Marketing Instructor at General Assembly

Digital Marketing Instructor at RevoU

Digital Marketing Instructor at The Experience Effect

Founder of XYZ Lab and TTMB

Download the Guide: x15 Actionable Meta Ads Tactics 📥

WHAT OUR SATISFIED CLIENTS SAY

Testimonials

"Learned more in-depth on Facebook optimisation which is what I was expecting. Thank you."

"The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

Fill in the form to request a Team Training today!

Frequently Asked Questions on Meta Ads Campaign Optimisation Course

Does the course cover both Facebook and Instagram ads?

Yes, the Meta Ads ecosystem includes Facebook, Instagram, Messenger & Audience Network. The course covers planning, setting up, monitoring, reporting & optimising across the entire Meta ecosystem.

I am running Meta Ads via an agency. Will the course help me to manage my Social Media agency more effectively?

Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Meta Ads campaign planning, monitoring & optimization.

Will we be able to ask Meta Ads related questions and get guidance after the course?

Our aim is to answer all of your Meta Ads-related questions during the course. If you need further guidance and support you can book 101 coaching or access our Digital Marketing Resources Hub including all the templates, guides & resources you need!

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