STANDARD NATIVE
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Resolution: 1,200 x 800 pixels
File types: JPEG, PNG
File Size: Max 2.5MB
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Title: 100 characters maximum (70 recommended)
Brand name: 25 characters maximum
Promote your business and drive performance with Outbrain’s classic native ads.
CLIP ADS
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Aspect Ratio: 3:2
File types: GIF, MP4
File Size: Max 30MB
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Title: 100 characters maximum (70 recommended)
Brand name: 60 characters
Drive higher consideration and performance with animated ad experiences.
CLICK TO WATCH
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Aspect Ratio: 3:2
File types: MP4, MOV, VAST or VPAID
Aspect Ratio: 16:9 aspect ratio
Bit rate above 1000 Kbps
File Size: 100MB (350 MB max)
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Branded player background (optional): 16:9, 1920 x 1080 minimum, 1 MB max
Branded player logo (optional): 800 x 600 max, 400 KB max
Title: 60 characters maximum
Brand name: 25 characters
Spark deeper engagement with click-initiated, large-format video.
PRE-ROLL VIDEO
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Aspect Ratio: 3:2
File types: AVI, MP4, MOV, M4V, MPEG, MPG, WEBM, WMV
Aspect Ratio: Landscape/horizontal: 16:9 or 4:3
File Size: Up to 100MB
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Branded player (optional): JPG, PNG (+font files if required)
Companion ad (optional): JPG or PNG, 350x50, click through mandatory
Title: 60 characters maximum
Brand name: 25 characters
Introduce your brand with context-powered pre-roll video within premium editorial content.
OUTSTREAM VIDEO
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Aspect Ratio: 3:2
File types: MP4 (recommended), MPEG, MPG, MOV, 3GP, AVI
Aspect Ratio: Landscape/horizontal: 16:9 or 4:3
File Size: Up to 100MB
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Branded player (optional): JPG, PNG (+font files if required)
Companion ad (optional): JPG or PNG, 350x50, click through mandatory
Title: 60 characters maximum
Brand name: 25 characters
Boost video views and brand awareness at the right moment.
CAROUSEL ADS
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Resolution: 1:1 ratio, min 300px, max 1,200px
File types: JPEG, PNG
File Size: Max 2.5MB
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Card Title: 100 characters maximum (70 recommended)
Brand name: 50 characters maximum
Showcase your products and tell a story with a social experience.
APP INSTALL
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Resolution: Up to 1200px, in a 1:1 ratio (display size is 300x300px)
File types: JPEG, PNG
File Size: Max 2.5MB
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Brand logo: Minimum 40x40px, maximum 400x400px, 1:1 ratio
Title: 150 characters maximum
Brand name: 60 characters maximum
Drive installs from the most relevant, high value users.
Outbrain Ads Tips and Best Practices
⭐️ BEST PRACTICES:
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Test at least 5-10 creatives in each campaign
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Pause and replace low-performing creatives every 2-3 weeks
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Separate campaigns by targeting method to better optimise your budget allocation
💡 TIPS:
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Remove low-performing website placements every 2-3 weeks!
Get the full list of ALL Specs sent straight to your inbox ⤵️
Frequently Asked Questions on Outbrain Ads Specifications
What is the ideal title length for Outbrain Ads?
We recommend to keep your titles at 60 characters or less. This allows your message to be clearly visible to the end user.
What is the most common size for Outbrain Ads?
The recommended Outbrain Ads size is 1200 x 800px.
Where can I find examples and inspiration for Outbrain Ads?
Check out Outbrain's case studies on this link!