IMAGE
✅
✅
✅
✅
✅
✅
File Types: PNG or JPG
Maximum file size: 5120 KB
Content needs to be in the center 80% of the image
Up to 20 Images in Square, Landscape and Portrait sizes, plus at least one logo
Up to 5x Square Logos
-
Recommended dimensions: 1200 x 1200
-
1:1 Aspect ratio
-
Minimum dimensions: 128 x 128 px
Up to 5x Landscape Logos
-
Recommended dimensions: 1200 x 300
-
4:5 Aspect ratio
-
Minimum dimensions: 512 x 128 px
✅
✅
✅
Square Image (Recommended x10 Square Images)
-
Recommended dimensions: 1200 x 1200
-
1:1 Aspect ratio
-
Minimum dimensions: 300 x 300 px
Landscape Image (Recommended x5 Landscape Images)
-
Recommended dimensions: 1200 x 628
-
1.91:1 Aspect Ratio
-
Minimum dimensions: 600 x 314 px
Portrait Image (Recommended x5 Portrait Images)
-
Recommended dimensions: 960 x 1200 px
-
4:5 Aspect Ratio
-
Minimum dimensions: 480 x 600 px
Performance Max Specifications
VIDEO
✅
✅
At least one video that’s longer than 10 seconds.
Maximum of 5 videos
**Note: If you don’t add a video to your Performance Max asset group, one or more videos may be auto-generated from the assets in your asset group and may appear in a horizontal or vertical format.
✅
✅
Videos should be uploaded on your YouTube Channel
Videos should be Public
COPY
✅
✅
✅
x15 Headlines, 30 characters each, included spaces
x5 Long Headlines, 90 characters each, included spaces
x5 Description Lines, 90 characters each, included spaces
Get the full list of ALL Specs sent straight to your inbox ⤵️
Performance Max Campaigns Tips and Best Practices
⭐️ BEST PRACTICES:
-
Develop at least x2 Asset Groups to A/B test either targeting signals or creative assets
-
Provide ALL the recommended and optional assets to enable the Google Ads algorithm to optimize the campaigns effectively
-
Set Target CPA or Target ROAS targets based on historical data, assuming that you have at least 50 or more conversions
-
Set the right primary conversion targets for your Google Ads account
💡 TIPS:
-
Replace underperforming headlines and description lines on a biweekly basis
Frequently Asked Questions on
Performance Max Asset Specifications
What type of assets can be used in Performance Max Campaigns?
Performance Max campaigns support various asset types including text (like headlines and descriptions), images, videos, and logos.
How many assets should be provided for optimal performance?
Google recommends providing as many high-quality, diverse assets as possible. The more assets provided, the better the system can optimize for performance.
Is it necessary to provide both images and videos?
While it's not mandatory to provide both, having a mix of images and videos allows your ads to appear in more types of placements and can enhance performance. Keep in mind that if you don't provide video assets, Google Ads will use your images to produce auto-generated video animations for your campaign.
How does Google use these assets?
Google's machine learning algorithms mix and match these assets to create ads tailored to various audiences and contexts across Google's advertising networks.
Can I specify where each asset appears?
No, you cannot control exactly where each asset will appear. Google's algorithm decides the best combination and placement of assets for each ad instance.
How does Google determine the best performing assets?
Performance Max campaigns continuously test different asset combinations and placements, learning over time which performs best in terms of your campaign goals.
Can I use dynamic feeds with Perfromance Max?
Yes, you can use dynamic feeds, such as a product feed in a Performance Max campaign
Can I get detailed performance data on individual assets?
No, Google Ads does not provide performance metrics at the asset level. You will be able to get performance data at the campaign and asset group level.