Have you noticed how some days of the week or hours of the day may result in better conversions? Sometimes, your audience may be more active during certain days or hours, so it is a great idea to apply ad scheduling in order to direct your ads during these lucrative times. This easy, step-by-step guide will show you how to apply ad scheduling (dayparting) in Meta Ads! A word of advice before we get started, make sure to look at your data to customize your ad schedule.
How to Apply Ad Scheduling (Dayparting) in Meta Ads
Create a new Campaign
At the Ad Set level, navigate to the Budget & Schedule section
Switch to Lifetime Budget (You can only apply Ad Scheduling on a Lifetime Budget)
Click to open "Show more options"
Check the box next to "Run ads on a schedule"
Customize your Ad Schedule
Frequently Asked Questions on Ad Scheduling (Dayparting) in Meta Ads
What's the Difference between Daily Budget and Lifetime Budget?
Daily budget:
A daily budget allows you to set the exact amount of budget per day. As such, it gives you more control over how much budget is spent on a day-to-day basis. However, using a daily budget doesn't allow you to use ad scheduling.
Lifetime budget:
A lifetime budget allows you to set an amount of budget to spend for the entirety of the campaign duration that you set. As such, you're giving more control to the system to manage the ad spending on a daily basis. This will result in fluctuating ad spend; some days you might spend less and some other days you might spend more. However, with lifetime budgets you're able to apply ad scheduling.
Why should I use Ad Scheduling in Meta Ads?
Using Ad Scheduling (or dayparting) in your Meta Ads campaigns offers several advantages that can enhance your advertising effectiveness and efficiency. Some benefits include:
Improved performance: Ads can be shown when your audience is most active, potentially increasing click-through and conversion rates.
Optimized ad spend: By avoiding times when your audience is less engaged, you can reduce wasted ad spend.
Better alignment with business hours: Ensures ads run when you can respond to inquiries and fulfill orders.
Effective in targeting different time zones
Can Ad Scheduling negatively impact my ad performance?
Yes, if not managed properly, Ad Scheduling can limit your audience reach by only showing ads during selected times. This may reduce the number of potential impressions and clicks if your chosen times do not align with when your audience is active, Furthermore, it could potentially increase costs per click or impression if your peak times coincide with high competition. If you don’t have enough data to determine the best times to run your ads, you might make decisions based on incomplete information, leading to suboptimal scheduling. It’s essential to monitor performance and regularly review and adjust your schedule accordingly.
How can I optimize my Ad Schedule for better performance?
To optimize your Ad Schedule:
Start by running ads continuously to gather data and establish a baseline.
Identify peak performance times and adjust your schedule to focus on those periods.
Test different schedules and compare performance metrics such as cost-per-conversion and conversion volume.
Align your ad scheduling with your campaign objectives.
Evaluate ad frequency and reach.
Continuously track results and make necessary adjustments.
Can I set different schedules for different ad sets within the same campaign?
Yes, you can set different schedules for different ad sets within the same campaign. This allows for more granular control over when each ad set is shown, helping you target different audiences at optimal times.
Can I adjust ad scheduling after my campaign is live?
Yes, you can adjust ad scheduling at any time after your campaign is live. Go to Meta Ads Manager, select your campaign, and modify the scheduling settings in the Budget & Schedule section as needed.
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