Ever feel like your Google Ads is missing that special something? Well, you might be overlooking one thing. It's actually a pretty crucial detail: your business name and logo. Without it, it's like showing up to a networking event without your name tag or business card – you're there, but are you really making an impression Whether you're a mom-and-pop shop or a budding startup, adding your business name and logo to your ads isn't just a nice-to-have – it's a must-do. This quick and easy guide will show you how to add business name and logo in Google Ads!
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How to Add Business Name and Logo in Google Ads:
Login to your Google Ads account
Navigate to "Assets" (left-hand-side menu)
Select "Business name", click the "+" symbol and add your Business Name
Select "Business logo", click the "+" symbol and add your Business Logo
Note:
You can select to add the business name or logo at the Account or Campaign level in the drop-down.
You will only be able to add Business Name and Logo if you have completed the Google Ads Account verification. Follow our tutorial here: How to Complete the Advertiser Verification Form in Google Ads
Frequently Asked Questions on Business Name and Logo in Google Ads
Where does my Business Name and Logo appear in Google Ads?
Your business name and logo typically appear in image extensions, which can be displayed alongside your text ads on the Google Search Network and the Google Display Network.
Can I use a different Business Name or Logo for different campaigns in Google Ads?
Yes, you can customize your business name or logo for different campaigns. When setting up, under the "Add to" dropdown, you can select to add the business name or logo at the Account or Campaign level, and to which specific campaign.
Can I change my Business Name once I've set it up in Google Ads?
Yes, you can update your business name in Google Ads. However, keep in mind that the changes may take some time to reflect across all formats, and it might also cause your ads to go through a review process again that could pause them temporarily.
Can I change my Business Logo in Google Ads after it's been approved?
Yes, you can update your logo at any time. Keep in mind that the new logo will go through the approval process again before it's displayed. Whilst waiting approval, the ads will still run with the existing logo.
What are the image requirements for the Business Logo in Google Ads?
Google Ads has specific guidelines for logos:
Format: JPEG or PNG
Size: At least 128x128 pixels for logos; however, 1200x1200 pixels is recommended for higher quality.
Aspect Ratio: 1:1 (square format).
Avoid adding text or borders around your logo, as Google may disapprove it.
Why is my Business Logo in Google Ads disapproved?
Logos may be rejected for the following reasons:
Low resolution or poor image quality
Non-compliance with size or aspect ratio requirements
Excessive text or promotional content in the logo
Use of copyrighted or inappropriate images
Use of prohibited content (e.g. adult themes, gambling)
Use of political, religious, or controversial symbols
Animated or flickering images
Presence of contact information within the logo
Make sure your logo adheres to Google’s policies and guidelines before uploading.
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