How to Add Your Payment Method in Google Ads

Ever found yourself staring at your computer screen, scratching your head, wondering how on earth to add your payment method to Google Ads? Trust me, we've all been there. But fret not, this quick and easy guide will show you exactly how to add your payment method in Google Ads, so you can start serving your ads and reaching your customers in no time. Let's dive in!

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How to Add Your Payment Method in Google Ads:

1. Open "Billing" you can follow the link or > Navigate to your Google Ads > Navigate to "Billing" (left-hand-side menu)
   

2. Select "Payment methods"

3. Select "PRIMARY" or "BACKUP"

4. Click on the "Add payment method" button and add or update your credit or debit card

Frequently Asked Questions on Payment Method in Google Ads

🤔 What payment methods can I use for Google Ads?

You can pay using:

• Credit cards

• Debit cards

• Bank transfers

• Online wallet (depends on country)

  
  

Note:

1. Available options depend on your currency and location.

2. If you're a high-growth account (typically spending over $5,000 per month), you may be required to transition to bank-based payment options.

🔄 Can I add more than one payment method in Google Ads?

Yes! You can add two payment methods to your Google Ads account: Primary and Backup.

💰 When will Google Ads charge me?

Google Ads charges you in two main scenarios:

1. When you reach your billing threshold: Google will charge you when your ad spend hits the predetermined threshold (typically $500 for new accounts). This can happen at any time during your billing cycle.

2. At the end of your billing cycle: If you don't reach the threshold, Google will charge you for the accumulated amount at the end of your 30-day billing cycle.

   
   

Note:

1. Your billing cycle starts on the day you begin your ads, not necessarily aligning with calendar months.

2. Google may increase your threshold over time as you consistently make timely payments, so you may have less frequent but larger charges.

❌ What if my Google Ads payment doesn't go through?

If this happens:

1. Account remains active, but Google will attempt to charge again

2. You'll receive email about failed payment with instructions

3. Your account may be temporarily suspended and ads will stop running until the payment issue is resolved

4. You may be required to verify your payment method

5. You may have limited access to your account features until the payment is processed successfully

🔄 Can I switch payment methods while my ads are running in Google Ads?

Yes! You can change anytime:

• New charges will use your new payment method

• Pending charges will use your old payment method

Note:

1. The new payment method will take effect from the start of the next billing cycle after the switch is made.

2.  If opting for direct debit, new charges will be automatically deducted from your bank account based on your account's billing threshold or cycle.

   
   
   
   

💸 Are there extra fees in Google Ads?

No, Google Ads doesn't charge extra fees beyond the cost-per-click (CPC) for most advertisers. However, there may be exceptions. For instance, there may be jurisdiction-specific surcharges where some countries may have additional fees. For example, a 2.5% Canada DST Fee is being implemented for ads served in Canada starting October 1, 2025.