Completing the Advertiser Verification form in Google Ads is a straightforward process that allows Google to validate your identity or business. It's all about being transparent and building credibility with your audience. Google wants to ensure that your business is legitimate, so they require some basic information such as your name, business information, and a few official papers. Don't worry—this is a short and simple procedure, and once completed, you'll be ready to continue running your advertising! This quick and easy guide will show you how to complete the Advertiser Verification form in Google Ads!
How to Complete the Advertiser Verification Form in Google Ads:
Navigate to Billing (left-hand-side menu)
Select Advertiser Verification
Start the Verification process
Documents Required for Advertiser Verification in Google Ads:
Organizations (any of the following document):*
Registration documents
Certificate of registration
Extract from commercial register
VAT registration certificate
or provide D-U-N-S number
*Note that the name of the business in the document you plan on submitting should match exactly with the name that you provided to Google Ads in the Advertiser Verification
Government departments and agencies:
Official letter including full name, address and date
Individuals (any of the following document):
Passport
National ID card
Driver's license
Residence permit
Frequently Asked Questions on Advertiser Verification in Google Ads
Is Advertiser Verification mandatory for all Google Ads users?
No, not all advertisers are required to complete Advertiser Verification. Google selects advertisers for verification based on various criteria, typically requires specific ad types and content (such as political ads) or advertisers operating in certain industries or regions. However, Google may ask any advertiser to verify at their discretion.
Why do I need to complete Advertiser Verification?
Google uses Advertiser Verification to ensure the legitimacy of advertisers and to comply with legal regulations. It also helps increase advertising transparency, prevent fraud, reduce misleading ads, and reduce unauthorized advertising, ensuring a safer advertising ecosystem. In addition, verified advertisers may unlock some features in Google Ads such as uploading logos, which may make the ads appear as more trustworthy by potential customers and could positively impact ad performance.
How will I know if I need to complete Advertiser Verification?
Google will notify you through your Google Ads account if you’re required to complete Advertiser Verification. You may receive an email or an in-account notification detailing the steps you need to take.
How long do I have to complete the Advertiser Verification?
Advertisers are given 30 days to submit answers to the 'About your business' questions and an additional 30 days to complete any further required verifications. In total, you typically have up to 60 days to fully complete the entire verification process. However, it's advisable to start and complete the process as soon as possible to avoid any potential disruptions to your advertising activities.
What happens if I don’t complete Advertiser Verification?
If you don’t complete Advertiser Verification within the specified time frame, your Google Ads account and campaigns may be paused, and you could lose access to certain features of your Google Ads account until the process is finished. Prolonged non-compliance could also lead to more severe actions, such as account termination.
Can I still run ads while the Advertiser Verification process is ongoing?
Yes, you can continue to run ads while the Advertiser Verification process is ongoing. Google allows advertisers to create and run ad campaigns during the verification period. However, it's crucial to complete the verification within the specified timeframe to avoid any disruptions to your advertising activities.
Can I update my advertiser information after verification?
Yes, you can update your advertiser information if there are changes to your business or identity details. If you need to make updates, Google may ask you to re-verify your account with the new information to maintain compliance and transparency.
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