top of page

How to Apply Filters for Events and Key Events in Looker Studio

Writer's picture: Sotirios SeridisSotirios Seridis

The ability to apply filters is a major feature of Looker Studio. Filters are essential for refining and evaluating data, allowing you to obtain greater visibility into your data, get useful insights, and make educated decisions. Whether you are a seasoned Looker user or just starting, learning the skill of applying filters will enable you to fully utilize Looker Studio and enhance your analytical capabilities. This easy step-by-step guide will show you how to apply filters for events and Key Events in Looker Studio!









How to Apply Filters for Events and Key Events in Looker Studio


  1. Click on Insert and add any visualization of choice

  2. Select "Event Count" as a metric under the SET-UP column

  3. Scroll down and click on ADD A FILTER

  4. Create a Filter that includes the Event Name that contains or equals the Event name as per your Google Analytics

  5. Hover over the metric under the SET-UP column and click on the pen symbol to rename the Metric






Frequently Asked Questions on How to Apply Filters for Events and Key Events in Looker Studio



Can I combine multiple event filters in Looker Studio?


Yes, use AND/OR conditions to create complex filters. Example: Users who completed purchase AND from specific country.



What is the difference of Events vs Key Events?


  • Events: All tracked actions/interactions

  • Key Events: Specific events marked as important conversions in GA4 settings



What is the difference between using Event Count vs Users when reporting on Events?


  • Event Count: Total number of times an event occurred

  • Users: Number of unique people who triggered the event

  • Example: 100 purchases (Event Count) by 80 Users means some users made multiple purchases

  • User metrics help understand unique customer behavior

  • Event Count shows total activity volume









Bình luận


Bình luận đã bị tắt.
bottom of page