The ability to apply filters is a major feature of Looker Studio. Filters are essential for refining and evaluating data, allowing you to obtain greater visibility into your data, get useful insights, and make educated decisions. Whether you are a seasoned Looker user or just starting, learning the skill of applying filters will enable you to fully utilize Looker Studio and enhance your analytical capabilities. This easy step-by-step guide will show you how to apply filters for events and Key Events in Looker Studio!
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How to Apply Filters for Events and Key Events in Looker Studio
Click on Insert and add any visualization of choice
Select "Event Count" as a metric under the SET-UP column
Scroll down and click on ADD A FILTER
Create a Filter that includes the Event Name that contains or equals the Event name as per your Google Analytics
Hover over the metric under the SET-UP column and click on the pen symbol to rename the Metric
Frequently Asked Questions on How to Apply Filters for Events and Key Events in Looker Studio
Can I combine multiple event filters in Looker Studio?
Yes, use AND/OR conditions to create complex filters. Example: Users who completed purchase AND from specific country.
What is the difference of Events vs Key Events?
Events: All tracked actions/interactions
Key Events: Specific events marked as important conversions in GA4 settings
What is the difference between using Event Count vs Users when reporting on Events?
Event Count: Total number of times an event occurred
Users: Number of unique people who triggered the event
Example: 100 purchases (Event Count) by 80 Users means some users made multiple purchases
User metrics help understand unique customer behavior
Event Count shows total activity volume
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