Imagine this: you have 10 campaigns to upload, with 3 ad groups each, and 1,000s of keywords in total to upload to your Google Ads account. Of course, you shouldn't waste your time and energy uploading them manually! Cue, the Google Ads Editor. With Google Ads Editor, you can easily and quickly upload all your campaigns, ad groups, and keywords in one go. This easy, step-by-step guide (with screenshots!) will show you how to bulk upload campaigns in Google Ads Editor!
How to Bulk Upload Campaigns in Google Ads Editor
Prerequisite: Build your campaigns on Excel or Google Sheets including columns for Campaigns, Ad Groups, and Keywords
Open your Google Ads Editor
Click on "Account" and select "Open"
Select the Account you would like to open
Click on "Get recent changes" and select "More data"
Choose to download "All campaigns" and click "OK"
Open the drop-down menu under "Keywords & targeting" (bottom-left-hand-side menu)
Select Keywords
Click on "Make multiple changes" (central menu)
Copy-paste your entire campaign structure and click on "Paste from clipboard"
Double-check the columns and click on "Process"
📝 Note: Make sure the columns are correct in identifying the data (i.e. Campaign, Ad Group, Keyword). If the system doesn't recognize the correct columns, you can change it from the dropdown menu.
Finish and review changes and click on "Keep"
📝 Note: The account will show the newly added campaigns, ad groups, and keywords. The red dot with the exclamation (!) symbol signifies that there are incomplete settings such as budget. You can set this manually by selecting individual campaigns or in bulk by selecting multiple campaigns at once.
Click on "Post" (top-right-hand side) to upload the changes on Google Ads
Frequently Asked Questions on Bulk Uploading Campaigns in Google Ads Editor
What file types can I use for bulk uploads via the Google Ads Editor?
You can use two simple file formats:
CSV files (like a basic spreadsheet)
Excel files (.xlsx)
Can I upload multiple Google Ads campaigns at once?
Yes! You can upload many campaigns in a single file. Just remember to:
Include campaign names in your file
Add ad group information
Double-check that everything is organized correctly
Can I preview changes before applying them?
Yes, Google Ads Editor allows you to preview changes before applying them. After importing your file, you can review the proposed changes in the "Changes" tab to ensure everything is correct before finalizing the upload.
Is it possible to undo changes after a bulk upload?
Yes, you can undo changes in Google Ads Editor. If you realize that an upload was incorrect, you can use the "Undo" feature or revert to a previous version of your account by selecting "Account" > "Change History" to restore earlier settings.
What happens if there are errors in my bulk upload file?
If there are errors in your bulk upload file, Google Ads Editor will provide an error report detailing the issues. Common errors include missing required fields, incorrect formatting, or invalid values. You can correct these errors in your file and attempt the upload again.
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