How to Change Your Google Ads Reporting Columns

Q: What are the most important columns to include in a Google Ads report?

The most important columns to include in a Google Ads report are: Conversions, Cost / Conv., Conv. Rate, Clicks, CPC, CTR, Search Impr. Share, Search lost IS (budget), and Search lost IS (rank).

Q: How do I add custom columns to my Google Ads report?

To add custom columns, click on the Columns icon in your report view, select '+ Custom column' and input your column and function to create your own metrics.

Q: Can I save a custom column setup for future use?

Yes, once you modify and set up the columns the way you want, you can save the column configuration by clicking 'Save your column set' and name the column set. This way, you won't have to redo the setup each time you analyze your campaigns.

Ready to enhance your reporting game? Customizing your Google Ads reports columns is like to selecting the ideal playlist for your workday; it sets the tone for success. Changing your Google Ads reporting columns is simple and allows you to view the metrics that are most important to you. Whether you want to focus on clicks, conversions, or cost, changing your columns gives you a better view of your campaign's success. With just a few clicks, you can add, delete, or rearrange columns to build reports that are exactly what you need. This quick and easy guide will show you how to change your Google Ads reporting columns!

How to Change Your Google Ads Reporting Columns:

Navigate to your Google Ads account
Click on the Columns button (above your report)
Select Modify Columns
Use the search bar to find the metrics you would like to include
💡 Tip: You can drag and drop the columns to customise your report ✅ Check the "save your column set" button to save your report's configuration

Frequently Asked Questions on Google Ads Reporting Columns

What are the most important columns to include in a Google Ads report?

Recommended Google Ads Column Set-Up:

Conversions
Cost / Conv.
Conv. Rate
Clicks
CPC
CTR
Search Impr. Share
Search lost IS (budget)
Search lost IS (rank)

How do I add custom columns to my Google Ads report?

To add custom columns, click on the Columns icon in your report view, select "+ Custom column" and input your column and function to create your own metrics.

Can I save a custom column setup for future use?

Yes, once you modify and set up the columns the way you want, you can save the column configuration by clicking "Save your column set” and name the column set. This way, you won’t have to redo the setup each time you analyze your campaigns.

How do I export my reports with the selected columns?

After customizing your columns, you can export the data by clicking the "Download" icon at the top-right corner of the table. Choose your preferred format (e.g., CSV, Excel) and download the report with your selected columns.