If you're a Digital Marketer who is curious about who is advertising on Google Ads, you'll be happy to know that Google now offers that information through the Google Ads Transparency Center. Launched in March this year, the Google Ads Transparency Center provides a searchable database of all advertisements and advertisers across Google Search, Google Display Network, and Youtube.
This is a great resource for advertisers to use as a competitor research tool to find out who your competitors are and what ads they are running in any region and time period you're interested in. With this information, you can find inspiration and come up with more creative and competitive ad visuals and copy. This quick and easy guide will show you how to check who is advertising on Google Ads through the Google Ads Transparency Center!
How To Check Who Is Advertising on Google Ads
Navigate to https://adstransparency.google.com/
Select the time period of interest
Select the country of interest
Select the platform of interest
There are 5 options:
1️⃣ Google Maps
2️⃣ Google Play
3️⃣ Google Shopping
4️⃣ Google Search
5️⃣ YouTube
Type the name of a company into the search bar
Frequently Asked Questions on Google Ads Transparency Centre
What can I see about advertisers in the Transparency Centre?
You can view basic information about each advertiser, including:
Their business name and location
The ads they're currently running
Types (formats) of ads they use
Why can't I find a particular advertiser in Google Ads Transparency Centre?
An advertiser might not show up in the Transparency Centre if:
They haven't verified their account yet
They haven't run ads recently
They're new to advertising on Google
Their ads are restricted from public view for privacy or policy reasons
Is there a way to see how much an advertiser is spending on Google Ads?
No, the Transparency Centre doesn't show spending information. It focuses on showing you what ads look like and who they're meant to reach, rather than financial details.
How often is the Google Ads Transparency Centre updated?
The Transparency Centre updates its information daily. New ads typically appear within 24 hours after they start running, while ad performance data might take a few days to show up.
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