Google Tag Manager is a tag management system that allows you to quickly and efficiently implement and manage various tracking codes on your website or mobile app, generally known as tags. The tags are code snippets that gather and communicate data to third-party analytics tools, advertising platforms, or other marketing tools; such as Google Analytics, Meta Pixel, and more. Simply put, you need to deploy tag configurations for analytics and data tracking purposes. This quick and easy guide will show you how to create a Google Tag Manager (GTM) account!
How to Create a Google Tag Manager (GTM) Account
Access Google Tag Manager and click on Start for free
Insert your account name under the Account Name and select your country
Insert your Container name under Container Name
Select where you are going to use your Google Tag Manager (Website, IOS App, Android App, AMP page, or Server)
Click on Create
Review and accept the legal agreement
Follow the instructions to insert the Google Tag Manager Tracking code to all pages of your website
Frequently Asked Questions on Creating a Google Tag Manager (GTM) Account
Why should I use Google Tag Manager?
GTM makes it easier to manage all the different tags and tracking codes you have on your website, including Google Analytics, Facebook Pixel, and others. It enables you to add, amend, and delete tags without having to directly alter the website code, minimizing the need for a developer, speeding up your site by loading tags asynchronously, and ensuring your tags are properly implemented and firing as planned.
Can I have multiple Google Tag Manager accounts?
Yes, you can have multiple Google Tag Manager accounts. This is particularly useful for organizations or individuals managing tags for different clients, websites, or projects. Each account can have its own set of containers, which are tailored to a certain website or mobile application.
If you are responsible for managing tags and tracking across multiple websites or domains, it's recommended to have a separate GTM account for each one. This keeps the container and tag configurations separate and organized. If your websites target several languages or geographic locations, employing distinct GTM accounts can help you manage the unique tag setups for each locale. You may also set up a GTM account for the development/testing environment, as well as another for the live production website. This allows you to test and validate changes before publishing them live.
What is a GTM container?
A Google Tag Manager (GTM) "container" refers to the overall account and workspace where you manage all your tags and tracking code. It holds all your tags, triggers, and variables for a specific website or mobile app. The container is where you create, configure, and manage all the tracking and tags you want to deploy on your site or app. Once your container is set up, you’ll be given a code snippet to place on your site.
Can I have multiple containers in one GTM account?
Yes, you can have multiple containers within a single GTM account. This is beneficial for managing tags for different websites, subdomains, mobile apps, multilingual/multiregional websites, or testing environments under one account.
What's the difference between a Google Tag Manager "Container" and a "Tag"?
A "Container" in GTM refers to the overall account and workspace where you manage all your tags. Containers allow you to organize, version, and control access to your entire tag management setup.
A "Tag" is an individual tracking code or snippet that you add to your website, such as a Google Analytics tag, Facebook Pixel, or custom HTML/JavaScript tag. Tags are the actual pieces of code that fire on your website to collect data or trigger marketing/analytics functionality. They are the fundamental building blocks that you manage and deploy through your GTM Container.
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