How to Create Audiences in Google Analytics 4 (GA4)

In this guide, I'll walk you through the step-by-step process of creating Audiences in Google Analtyics (GA4), from basic user segments to advanced custom combinations. Let's get started!

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How to Create Audiences in Google Analytics 4 (GA4)

Create an Audience

1. Login to your Google Analytics

2. Navigate to Admin (bottom-left-hand-side)

3. Select Audiences under Data Display column

4. Click New audience

5. Select Create a custom audience

   
   
   
   

Creating Different Types of Audiences (Examples)

1. Location-Based Audience

Example: Targeting Singapore Users

• Select dimension: Country ID

• Set condition: Contains "SG"

• Perfect for regional campaigns
  

2. Traffic Channel Audience

Example: Organic Search Users

• Navigate to Traffic source section

• Select: Session source/medium

• Set condition: "google / organic"

• Alternatively, use "session default channel group"
  

3. Event-Based Audience

Example: Engaged Users

• Go to Events section

• Choose specific events like:

  • Page scroll depth

  • Button clicks

  • Form submissions

Audience Conditions Explained

1. AND Condition

   • Combines multiple requirements

   • Example: Users who

     • Requested training AND

     • Came from organic search

2. OR Condition

   • Creates flexible groupings

   • Example: Users who either

     • Requested training OR

     • Scrolled to page bottom

   
   
   
   

How to use your GA4 Audiences

• Apply as Audience filters in your GA4 reports

• Use for Audience in Comparisons

Frequently Asked Questions on Creating Audiences in Google Analytics 4 (GA4)

What is the value of creating Audiences in GA4?

Audiences serve two main purposes:

1. Analytics & Reporting

   • Filter data for specific user segments

   • Compare different user groups

   • Analyze behavior patterns

2. Marketing Integration

   • Share audiences with Google Ads

   • Use for remarketing campaigns

   • Target specific user segments

   
   
   
   
   
   

What are the audience limits in GA4?

Current limit: 100 audiences per GA4 property

• Ensures system efficiency

• Helps manage data processing

• Suitable for most business needs

How can I check my audience size?

• Navigate to Audiences

• Check the number under the column "Total users"

Do GA4 Audiences include historical data?

No, audiences start collecting data from creation date

How often do GA4 Audiences update?

Updates happen automatically:

• Refresh daily

• Real-time user qualification

• Dynamic membership updates

• No manual refresh needed

Can I edit GA4 Audiences after creation?

No, you cannot edit audience conditions after an audience is created. You can can only change the name of an existing audience.