If you're running lead generation campaigns and you've been getting leads that don't result in any actual conversions, then it is perhaps time to optimise your Meta Lead Forms. In case you didn't know, you can add custom questions to your instant forms. The point of adding these questions is to get better-quality leads, so the users who fill in and complete the forms are more intentional as opposed to people who are just clicking and filling in some basic information. This guide will show you how to add custom questions to your Meta Ads Lead Forms!
Login to your Meta Ads Manager
Start a new campaign with a Leads Objective
Navigate to your Ad Set and select "Instant Forms" under Conversion Location
Navigate to your Ad and click on "Create Form" (under Instant Form)
Under Form Type select "Higher Intent"
Click on the Questions dropdown menu and click on "Add Question"
Customise your Custom Question in your Meta Ads Lead Form
Complete and publish your form
📝 Don't forget to input all the required fields (such as Description, Privacy Policy, etc). Once everything is completed, you can check the preview of the form and then publish it to use on your campaigns.
Frequently Asked Questions on Meta Ads Lead Forms
What are Meta Ads Lead Forms?
Meta Ads Lead Forms are a feature that allows businesses to collect information directly from potential customers within Facebook and Instagram ads. When users click on your ad, they can submit their information through a form that's pre-filled with details from their Meta profile, making the process quick and seamless.
What platforms support Meta Lead Forms?
Lead Forms are available on both Facebook and Instagram platforms, and can be used across various placements including Feed, Stories, and Reels.
What types of Lead Forms are available?
Meta offers two main types:
More Volume: Optimized for collecting leads quickly with a simplified form
Higher Intent: Includes additional steps to qualify leads, potentially resulting in higher-quality but fewer leads
What information can I collect through Lead Forms?
You can collect various types of information including:
Contact details (name, email, phone number)
Demographic information
Custom questions (multiple choice, short answer)
Appointment preferences
Product interests
Custom fields based on your business needs
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