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Writer's pictureSotirios Seridis

How to Install Google Analytics in WIX Website

Understanding your website's performance and user behavior is essential for any online business or personal activity. Installing Google Analytics on your Wix website is a vital step for tracking visitor interactions and gaining insights into your site's performance, allowing you to make data-driven decisions to improve user experience and meet your objectives. If you're using Wix for your website, connecting Google Analytics is a simple procedure that you can do immediately from the Wix interface! Follow our quick and easy guide to learn how to install Google Analytics in Wix Website directly!




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How to Install Google Analytics in WIX Website (Directly)


  1. Login to your Google Analytics account

  2. Navigate to Admin (bottom-left-hand side)

  3. Select Data Streams under the Data collection and modification column

  4. Click on your Data Stream

  5. Copy your Measurement ID

  6. Navigate to your WIX Dashboard

  7. Click on Settings from the left-hand-side menu

  8. Scroll down and select Marketing Integrations

  9. Select Google Analytics and paste your Measurement ID


If you want, you can check the "IP Anonymization" box to keep the IP Addresses of your visitors hidden to Google. We don't necessarily recommend you to do this unless you really want to increase the privacy of your visitors.




Frequently Asked Questions on Installing Google Analytics in WIX Website (Directly)


Can I use Google Analytics with a free Wix site?


No, Google Analytics cannot be used with a free Wix site. You need to upgrade to a paid plan and connect your own domain to use Google Analytics




Can I track multiple domains with Google Analytics on Wix?


Yes, you can track multiple domains, but you should only add your Google Analytics code to your primary domain to avoid data discrepancies.




What should I do if Google Analytics isn't tracking my Wix site?


Try these troubleshooting steps:


  • Verify your Measurement ID (GA4) is correctly installed

  • Check Tracking & Analytics settings in Wix Editor

  • Confirm your custom domain connection

  • Ensure Google Analytics code isn't duplicated on your site




What should I do if Google Analytics is not tracking my Wix site?


Here are a few steps you can take if Google Analytics is not tracking your Wix site:

  • Ensure that the Measurement ID (GA4) is correctly installed on your Wix site

  • Go to Wix Editor > Settings > Tracking & Analytics and verify that the Google Analytics tool is correctly added and saved

  • Make sure your Wix site is connected to your custom domain

  • Ensure that you haven’t added the Google Analytics code multiple times in different locations on your Wix site, as this can cause conflicts and prevent proper tracking




Can I use Google Analytics together with other tracking tools on Wix?


Yes, you can add multiple tracking tools via Google Tag Manager.




Do I need to update my Google Analytics code when I make changes to my Wix site?


No, once properly installed, your Google Analytics code will continue tracking even when you make changes to your site content or design.





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