In order to access various analytics tools and discover insights on Meta Ads, as the first step you will need to verify your domain in Meta Ads Manager. Once you've got that covered, you will be able to set up Aggregated Event Measurement and other tools to have better tracking and ensure the best results for your campaigns. This step-by-step guide (with screenshots) will show you how to verify your domain in Meta Ads Manager so you can start making full use of Meta's powerful tools. Let's get started!
How to Verify Your Domain in Meta Ads Manager
Access your Meta Business Manager
Navigate to Settings (bottom left hand side corner)
Choose "Domains" under the Brand safety and suitability option
Add a new domain: If you're setting up for the first time and the domain belongs to you, you can select "Create a new domain". If you're an agency and the domain belongs to your client that you're setting up for, you can select "Request access to a domain".
Paste your URL and click "Add"
📝 Note: Provide the URL without the http:// or https:// and the www, and provide only the clean domain.
Copy the verification code and install it on your website as per the instructions. There are two ways to do this:
Option 1: Copy all the listed information and send it to your web developer who will do the verification for you.
Option 2: Click on the option drop-down menu and choose the method that suits you and follow the given instructions.
How to add the meta-tag to your HTML source code (for WIX Websites):
➡️ Copy the Meta tag
➡️Navigate to your website
➡️ Click on Settings and choose "Custom Code"
➡️ Click "Add Custom Code"
➡️ Paste the Meta tag code snippet
➡️ Click "Apply"
➡️ Navigate back to Domains and click on "Verify Domain"
Once the process is completed, you will receive a popup to confirm that your website is verified.
Frequently Asked Questions on Verifying Your Domain in Meta Ads Manager
What is domain verification in Meta Ads Manager?
Domain verification in Meta Ads Manager is the process of verifying that you own the domain associated with your ads. This is necessary to access advanced advertising features and ensure your ads are compliant with Meta's policies.
This verification enables you to govern how your domain is utilized in advertisements, ensuring that you retain control over your content and links.
Why do I need to verify my domain in Meta Ads Manager?
Verifying your domain in Meta Ads Manager is necessary for numerous reasons:
Control how your domain is being used in advertisements
Prevents unauthorized users from running ads connected to your domain
Access to advanced capabillites in Meta Ads Manager
Prevent ad disapprovals or account difficulties
Faster ad approval
How long does it take for domain verification to complete?
Domain verification can take up to 72 hours, depending on the method used and DNS propagation times. However, many users report that verification can happen much sooner
What should I do if verification fails?
Domain verification in Meta Ads Manager typically takes from a few minutes to 72 hours. If verification is taking longer than expected, double-check the implementation and make sure that your site is accessible and the changes are published.
How can I manage or update verified domains?
To manage or update your verified domains, go to "Business Settings" in Meta Ads Manager, navigate to "Brand Safety," and select "Domains." From there, you can view, edit, or remove domains as needed.
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