Want to know which pages on your site need a little extra love? Google Search Console makes it easy to spot low-performing pages that might not be getting the traffic or engagement you expect. Once you’ve found those underperformers, you can tweak and optimize them to drive more visitors and improve your rankings. In this guide, we’ll walk you through how to find low-performing pages and give you tips on optimizing them for better results!
How to Identify Low Performing Pages via Google Search Console:
Navigate to "Search results" (left-hand-side menu)
Select "PAGES"
Look at the last 6 months of activity
Sort by "Clicks" from low to high
📝 Note: You can also download the report as Excel, CSV or Google Sheets via clicking on the EXPORT button (top-right).
How to Optimise Low Performing Pages:
You have two options:
Remove low-performing pages (de-bloat your index from low perfoming pages) 📝 Index bloating refers to a situation were your website has a lot of pages that have 0 clicks (e.g. 500 pages and over 50% have 0 clicks over a 6-month period).
Re-optimise low-performing pages via enhancing their content, re-designing their layout and optimising them for speed.
Frequently Asked Questions on Identifying and Optimising Low Performing Pages
How many 0-click pages are too many and should be removed?
Ideally, your website should have no 0-click pages. Even just one page with 0 clicks could be detrimental to your website performance.
How often should I review my page performance?
It's best to review page performance regularly, typically monthly or quarterly, depending on your site's traffic volume and how frequently you update content.
What are some common reasons for page underperformance?
Common reasons include slow load times, poor content quality, irrelevant or outdated information, bad user experience, lack of clear call-to-action, or issues with mobile responsiveness.
What's the first step in optimizing a low-performing page?
Start by analyzing the page to identify specific issues. This might involve reviewing the content, checking load times, examining the user journey, and comparing it to better-performing pages on your site.
How long does it typically take to see improvements after optimizing a page?
It varies, but you might start seeing improvements in metrics within a few weeks. However, for significant changes, especially in search rankings, it could take several months. Continuous monitoring and tweaking are key.
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