How to Install the Google Ads Tag in a WIX [UPDATED]
- Sotirios Seridis
- Feb 28
- 3 min read
So you've just set up your new Wix website and you're now ready to dive into the world of online advertising? Hold up! There's one thing you must do first. If you're looking to harness the power of Google Ads, installing the Google Ads Tag on your website is a fundamental step. In this guide, we'll walk you through the process of installing the Google Ads tag directly to your Wix site! No need for third-party apps or complex coding knowledge. Let's dive in!
➡️🎥 Check our YouTube Channel for more Google Ads Tutorials!
How to Install the Google Ads Tag on a WIX Website (Directly)
Copy the Google Ads Tag ID from Google Ads
Navigate to your Google Ads account
Click on "Tools" (left-hand-side menu)
Open "Shared library" and select "Audience manager"
Select "Your data sources"
Click on "Details" under your Google Ads tag
Open the Tag setup drop-down menu
Select Install the tag yourself
Under Google Tag, look into the code and copy the Google Ads Tag ID, it will look like "AW-XXXXXXX"
Setup Google Tag in Wix
Navigate to your WIX backend
Go to "Marketing Integrations"
Click on "Connect" under Google Ads Tag
Click on "Add Google Tag ID"
Paste the Google Ads Tag ID and save
Frequently Asked Questions on Installing the Google Ads Tag on a WIX Website (Directly)
What is a Google Ads Tag?
The Google Ads Tag is a piece of JavaScript code that lets you monitor user interactions on your website after an ad click. It provides information about post-click user activity, such as purchases, sign-ups, and other desired behaviors or conversions.
Why do I need to install the Google Ads Tag on my Wix website?
Installing the Google Ads tag on your Wix website is crucial for maximizing the effectiveness of your advertising campaigns. By integrating the tag, you obtain vital data and insights into user behavior after the ad click, allowing you to track conversions, identify which ads are delivering results, and adapt your marketing strategies accordingly. Furthermore, it supports advanced capabilities such as remarketing, which allows you to re-engage users who have expressed interest in your offerings.
Do I need a premium WIX plan to install the Google Ads Tag?
Yes, you do need to have a Premium Wix plan with a connected domain to install the Google Ads Tag on your Wix website. The Premium plan grants access to a suite of professional features, including the ability to integrate third-party tools like Google Ads.
Do I need to add the Google Ads Tag to every page of my Wix website?
No, by connecting your Google Ads through Wix's Marketing Integrations section, the code will be added to your entire site with a single action. This ensures comprehensive tracking across your website, capturing data from all pages without the need for page-by-page implementation.
How can I verify if the Google Ads Tag is working correctly on my Wix site?
You can use two methods to verify if the Google Ads Tag is working correctly on your Wix site:
Use Google Tag Assistant to simulate ad interactions and see if the tag is firing correctly
Monitor real-time reports in your Google Ads account for incoming data
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