Hey Pinterest advertisers! Let's talk about supercharging your ad campaigns with the Pinterest Tag (aka Pinterest Pixel). You need this powerful to help you track important website actions like sign-ups, purchases, and page views; which you can easily set up using Google Tag Manager (GTM). By implementing this tag, you'll gain valuable insights to optimize your campaigns and make your Pinterest ads work harder for you. This quick and easy guide will show you how to install the Pinterest Tag (Pixel) with Google Tag Manager (GTM)!
➡️🎥 Check our YouTube Channel for more Pinterest Ads Tutorials!
How to Install the Pinterest Tag Pixel with Google Tag Manager:
Login to your Pinterest Ads Manager
Navigate to Conversions (via the mega menu on the top left)
Select Tag Manager (under Pinterest tag)
Click on the "Install the Pinterest tag" button
Option 1: Install Manually
Copy the Pinterest tag ID
Navigate to your Google Tag Manager Container
Create a New Tag
Under Tag Configuration select Pinterest Tag
Paste the Tag ID
Under Triggering select All Pages
Save, Submit and Publish your Tag Manager Container
Option 2: Login to your Google Tag Manager
Open your website and copy the URL
In Pinterest Ads Manager, enter the link and click Check
Click on Google Tag Manager and Connect with Google
Login to your Google Tag Manager
Select your Google Tag Manager account and Container
Click Continue and finalize the link between the two software
Refresh your Google Tag Manager and you'll find your Pinterest Tag
Frequently Asked Questions on Installing the Pinterest Tag Pixel with Google Tag Manager
How can I verify if the Pinterest Tag is working correctly?
Use the Pinterest Tag Helper browser extension or check the real-time events in your Pinterest Ads Manager to confirm that the tag is firing correctly on your website.
Can I track specific events with the Pinterest Tag?
Yes, you can set up custom events in GTM to track specific actions like purchases, sign-ups, or page views. These events can be configured as separate tags in GTM, using the Pinterest Tag as the base.
Will the Pinterest Tag Pixel conflict with other pixels on my website?
No! GTM is designed to manage multiple tags without conflicts. You can have the Pinterest Tag alongside other tracking pixels like Facebook Pixel or Google Analytics without issues.
What should I do if the Pinterest tag isn't firing after installation?
Double-check your GTM setup, ensure the container is published, verify the Pinterest Tag ID is correct, and use GTM's preview mode to debug any issues with tag firing.
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