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Writer's pictureSotirios Seridis

How to Install the TikTok Pixel in WIX Website

Are you ready to boost your WIX site with some TikTok magic? Installing the TikTok Pixel on your WIX website is like giving your online presence an extra push. It's a useful little tool for tracking how your TikTok ads are functioning and understanding what your visitors are doing on your website. The best part? You don't have to be a coding expert to set it up. WIX has made it really simple with their native integration. With only a few clicks, you can get useful insights and optimize your TikTok marketing approach. This quick and easy guide will show you how to install the TikTok Pixel in WIX website!







How to Install the TikTok Pixel in WIX Website


  1. Navigate to your WIX Dashboard

  2. Click on Settings from the left-hand-side menu

  3. Scroll down and select Marketing Integrations

  4. Open TikTok Pixel

  5. Navigate to your TikTok Ads Manager

  6. Hover on Tools (top Menu) and select Events

  7. Select Data Sources from the left-hand-side

  8. Copy your TikTok Pixel ID

  9. Navigate back to WIX > Marketing Integrations > TikTok Pixel

  10. Paste your TikTok Pixel ID and save





Frequently Asked Questions on Installing the TikTok Pixel in WIX Website


Why should I install a TikTok Pixel on my WIX website?


Installing a TikTok Pixel allows you to:

  • Track conversions and other events from TikTok ads

  • Optimize ads for specific events

  • Build targeted audiences for future ads

  • Retarget users who have interacted with your website

  • Create dynamic ads that showcase previously viewed products or content

  • Track user interactions across multiple devices



How can I verify if the TikTok Pixel is working correctly on my WIX site?


To verify if the TikTok Pixel is working correctly on your WIX site:

  1. Use the TikTok Pixel Helper browser extension

  2. Check your TikTok Ads Manager for incoming data at the "Assets" > "Events" section

  3. Test by performing actions on your website and checking if they're recorded in the TikTok Events Manager

  4. Verify the connection is active in Wix dashboard at "Marketing Integrations" > "TikTok".

  5. Use real-time testing in TikTok Ads Manager, at "Assets" > "Events" > "Test Events".



How long does it take for the TikTok Pixel to start collecting data after installation?


The TikTok Pixel starts collecting data immediately after proper installation. However, it may take up to 24 hours for the data to appear in your TikTok Ads Manager.



Do I need to update the TikTok Pixel on my WIX site regularly?


If you're using the native WIX integration, updates to the TikTok Pixel are usually handled automatically. However, it's good practice to check your integration periodically to ensure it's functioning correctly.



What should I do if the TikTok Pixel isn't working on my WIX website?


If your TikTok Pixel isn't working:

  1. Verify the installation steps in your WIX dashboard

  2. Ensure the Pixel code is correctly placed in the “Head” section of your Wix site

  3. Verify that the Pixel ID in TikTok Ads Manager matches the one installed on your site

  4. Remove and reinstall the TikTok integration from your WIX site

  5. Use the TikTok Pixel Helper extension to diagnose issues

  6. Contact WIX support or TikTok Ads support for assistance




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