How to Apply IP Exclusions in Google Ads

Q: How many IP addresses can I exclude in a single Google Ads campaign?

You can exclude up to 500 IP addresses per campaign.

Q: Can I exclude IP addresses at the account level?

No, IP exclusions are applied at the campaign level only. You'll need to set them for each campaign individually.

Q: Will excluding IP addresses affect my ad performance metrics?

Excluding IP addresses from your Google Ads campaigns may slightly reduce your overall impressions and clicks, as you're reducing the pool of potential ad viewers. However, it should improve the quality of your traffic, your click-through rates and potentially your conversion rates, as you're eliminating known sources of non-converting traffic.

Q: Can IP exclusions be reversed if needed?

Yes, IP exclusions can be removed at any time. Simply go to the campaign's IP exclusion settings and delete any IPs you want to start showing ads to again. Be sure to save your changes after making updates.

If you have an annoying competitor who often clicks on your ads, or you have a lot of people in the office that are always Googling and looking up your ads; you may want to exclude their IP addresses. IP exclusions in Google advertising are a good idea if you want to prevent specific persons or networks from seeing your ads, which can help you save money on ads while also providing more accurate campaign statistics. It's simple to use and may significantly improve the effectiveness of your ads! This quick and easy guide will show you how to apply IP exclusions in Google Ads!

How to Apply IP Exclusions in Google Ads:

Login to your Google Ads account
Navigate to Admin (left-hand-side menu)
Under Account Settings, scroll down and open IP exclusions
Insert the IP addresses you would like to exclude in the box and save

To find your own IP address, you can use this website: https://whatismyipaddress.com/

To indicate a set of addresses, replace the last 3 digits with an asterisk (*)

➡️ Example:

123.4.5.67

123.4.5.*

Frequently Asked Questions on Applying IP Exclusions in Google Ads

Why would I want to exclude certain IP addresses from my Google Ads campaign?

Common reasons to exclude IP addresses from your Google Ads campaigns include preventing click fraud, excluding your own company's internal traffic, or stopping competitors from seeing your ads. In the case that you are performing test campaigns, excluding IPs of testing environments ensures that your test interactions don't affect live campaign data.

How many IP addresses can I exclude in a single Google Ads campaign?

You can exclude up to 500 IP addresses per campaign.

Can I exclude IP addresses at the account level?

No, IP exclusions are applied at the campaign level only. You'll need to set them for each campaign individually.

Will excluding IP addresses affect my ad performance metrics?

Excluding IP addresses from your Google Ads campaigns may slightly reduce your overall impressions and clicks, as you're reducing the pool of potential ad viewers. However, it should improve the quality of your traffic, your click-through rates and potentially your conversion rates, as you're eliminating known sources of non-converting traffic.

Can IP exclusions be reversed if needed?

Yes, IP exclusions can be removed at any time. Simply go to the campaign’s IP exclusion settings and delete any IPs you want to start showing ads to again. Be sure to save your changes after making updates.