How to Link a Google Ads Account to Your Google Ads Manager Account

If you're a digital marketing agency that wants to manage all your client accounts under a single login, or if you're a multinational company that wants to access all your accounts by country, vertical, or brand with one set of login details, or you simply want your accounts to share the same audiences and conversion tracking, then you should get yourself a Google Ads Manager account (former Google My Clients Center account). A Google Ads Manager account is very useful for advertisers, agencies, and big companies who require access to many individual Google Ads using a single email address and allows managing multiple accounts on a single dashboard. This quick and easy guide will show you how to link a Google Ads account to your Google Ads Manager account!

How to Link a Google Ads Account to Your Google Ads Manager Account

1. Login to your Google Ads Manager Manager account

2. Navigate to Accounts from the left hand-side menu

3. Click on the + symbol

4. Select Link existing account

5. Paste the 10-digit account ID number, relevant to the Google Ads account you would like to link and click on Send request
   

   ➡️ You can find the ID number in the top-right corner of the Google Ads account you want to link.

   After you requested to link a Google Ads account ⬇️
   

6. Navigate to the Google Ads account you need to link

7. Navigate to Admin from the left-hand-side menu

8. Select Access and security

9. Click on Managers (top menu)

10. Accept the request

    
    

Frequently Asked Questions on Linking a Google Ads Account to Your Google Ads Manager Account

Can I link multiple Google Ads accounts to my Manager account?

Yes! You can link multiple accounts to your Manager account to:

• Manage all accounts from one dashboard

• Track performance across accounts

• Handle billing in one place
  

Note: The number of accounts you can link depends on your total monthly ad spend over the past 12 months.

Can I link a Google Ads account to multiple Manager accounts?

No. Each Google Ads account can only be linked to one Manager account in the same hierarchy.

What permissions do I need to link a Google Ads account?

To link accounts, you need:

• Administrative access to the Google Ads account. Only then you will have the required permission to send the linking request

• The account holder must accept your linking request
  

Can I unlink a Google Ads account from my Manager account?

Yes! To unlink an account:

1. Navigate to Accounts (left-hand-side menu

2. Click "Sub-account settings"

3. Select the account you want to unlink

4. Click on the "Edit" button

5. Select the "Unlink" option
   

Can I create new Google Ads accounts from my Manager account?

Yes! To create new accounts:

1. Navigate to Accounts (left-hand-side menu)

2. Click the "+" button or

3. Select "Create new account"

4. Complete the form, including Billing configuration and Budget setup to create the new Google Ads account
   

New accounts will automatically link to your Manager account.