So you've created a new Google Analytics 4 account and now you want to start mining insights from your Google Ads campaigns. How do you do that? Well, it's very simple. This quick and easy guide will show you how to link Google Ads with Google Analytics 4 (GA4). Without further ado, let's get started!
How to Link Google Ads with Google Analytics 4 (GA4)
Login to your Google Analytics Account
Navigate to Admin (bottom-left-hand-side column)
Scroll down under the Product links column and click on Google Ads links
Click on Link, then click on Choose Google Ads accounts
Select the Google Ads account you would like to link and click on Confirm
💡 Important NOTE: The email you are using in Google Analytics, should have admin access to your Google Ads account
Frequently Asked Questions on Linking Google Ads with Google Analytics 4 (GA4)
Why should I connect Google Ads with GA4?
Linking these platforms offers several key benefits:
Track detailed ad performance metrics
Monitor user behavior after ad clicks
Access advanced attribution modeling
Create Google Ads conversions using GA4 events
Build targeted ad audiences using GA4 insights
Get a complete view of your marketing funnel
Can I connect multiple Google Ads accounts to one GA4 property?
Yes, you can link multiple Google Ads accounts to a single GA4 property. Just repeat the linking process for each Google Ads account you want to connect. This offers:
Centralized data management
Unified reporting across all accounts
Streamlined analytics workflow
Consistent tracking across campaigns
Where can I find Google Ads data in GA4?
You can access Google Ads data in several places:
Reports → Acquisition section for basic metrics
Explore section for custom reports
Analysis Hub for detailed campaign analysis
Audience segments for user behavior tracking
Attribution reports for conversion analysis
How long does data sync take between platforms?
Data synchronization details:
Updates occur regularly throughout the day
Maximum delay is typically 48 hours
Most recent data may not appear immediately
Historical data remains accessible
Real-time data is available for current sessions
What happens to Google Ads links if I move my GA4 property?
When moving a GA4 property:
Existing Google Ads links remain intact
No reconnection needed
You must have "Edit and Manage Users" permissions
Data history is preserved
Reporting continues uninterrupted
How do I disconnect Google Ads from GA4?
To unlink accounts:
Open GA4 Admin panel
Select "Product Linking"
Click "Google Ads Links"
Choose the account to disconnect
Select "Remove Link"
Confirm your action
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