How to Link Google Analytics with Google Search Console
- Sotirios Seridis
- Jan 28
- 3 min read
Updated: Apr 6
Ever wondered how to get a more complete picture of your website's performance? Then linking Google Analytics with Google Search Console is your best bet. By connecting these two platforms, you'll unlock a treasure trove of insights. You'll see how users find your site through search engines, which queries are driving traffic, and all other juicy data on your website's performance! This quick and easy guide will show you how to link Google Analytis with Google Search Console!
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How to Link Google Analytics with Google Search Console:
Login to your Google Analytics account
Navigate to Admin
Scroll down to Product links
Select Search Console links
Click on the Link button and then the Choose accounts button
Select your Google Search Console account (property) and click Confirm
Note: Your Google Search Console email should have at least Edit access to the Google Analytics account you are trying to link.
Once you've linked your Google Analytics account to your Google Search Console, you'll be able to find the the Search Console under Reports. Here, you can see the Queries as well as the Google organic search traffic report.
Frequently Asked Questions on Linking Google Analytics with Google Search Console
Why should I link Google Analytics with Google Search Console?
Here are some benefits to link your Google Analytics with Google Search Console:
Gain insights into how users find and interact with your website
Access search query data (which queries bring users to your site)
Analyze landing page performance from organic search
Understand how users interact with your site after they arrive from search results
What are the prerequisites for linking Google Analytics and Google Search Console?
To link Google Analytics and Google Search Console:
You must have admin access to both Google Analytics and Google Search Console
Your Google Analytics property must be set up for the same website as your Search Console property
The website should be verified in Google Search Console
Can I link multiple Search Console properties to one Google Analytics property?
No, you cannot link multiple Search Console properties to one Google Analytics property. The relationship between Google Analytics and Search Console is one-to-one for each property. However, the reverse is possible: you can link one Search Console property to multiple Google Analytics properties. This setup allows you to view the Search Console data across different Google Analytics views or properties if needed, but you can't aggregate data from multiple Search Console properties into a single Google Analytics property.
Why am I not seeing Search Console data in Google Analytics?
You might need to troubleshoot some potential issues, such as:
The accounts are not linked correctly
Lack of admin access to both properties
Mismatched website protocols (http vs https)
Search Console property not verified
Analytics and Search Console properties don't match
Data may also take up to 48 hours to populate in Google Analytics after linking
Can I unlink Google Analytics from Search Console?
Yes, you can unlink the accounts at any time. Go to the Admin section in Google Analytics, click on “Property Settings,” scroll to “Search Console Settings,” and click “Unlink Search Console property.”
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