If you’re running campaigns in multiple locations and you want to find where your ads are showing and which locations are showing the best results, you have to analyze your Google Ads’ Location Performance report. This quick and easy guide will show you where to find the location performance report in Google Ads, as well as how to create a Google Ads location performance report in Looker Studio for more insights!
Where to Find the Location Performance Report in Google Ads
Login to your Google Ads account
Select Campaigns from the left-hand-side menu
Open the Insights and reports dropdown menu
Select When and where ads showed
Select Matched Locations
Here, you will see a list of countries where your ads showed and you can see the performance for each country. If you have more than one conversion type and want to see the performance of specific conversions, you can click on Segment > Conversions and select segment by Conversion Action. The table will display the country performance report broken down by conversion types.
However, int his report you can only see the performance at country level. If you want to see the performance at the city level, you’ll have to use Looker Studio and create a specific report for the city performance.
How to Create a Google Ads Location Performance Report in Looker Studio
Create a new Looker Studio Report
Navigate to Looker Studio
Select Blank Report
Connect the Data Source
Select Google Ads.
Select your Google Ads account and click Add.
Configure your Looker Studio Report
Name the Report
Click on Insert and add a table
Select City as the Dimension
Select the metrics you would like under Metrics
Select the metric you would like to Sort the performance from, on a Descending / Ascending order
How to filter your Looker Studio Report for a specific Google Ads Campaign:
Click on Insert and add a drop-down list
Change the control field to Campaign
Now you have a campaign selector so you can see the performance results on the specific campaign.
How to download the data:
Click on the 3 dots on the top of the table
Export the data in the file format you’d like, or share the report through email address or link
Frequently Asked Questions on the Location Performance Report in Google Ads
Can I customize the Location Performance Report in Google Ads?
Yes, you can customize the report by adding or removing columns (choose metrics to display), applying filters, changing the date range, segmenting the data by various dimensions like device or time, and sorting the data based on any metric. To add, you can save your customized views for easy access in the future and schedule automated reports.
Can I export the Location Performance Report data in Google Ads?
Yes, you can export the report data in various formats including CSV, Excel, and Google Sheets for further analysis or to share with team members.
How can I use the Location Performance Report to optimize my campaigns?
Use the Location Performance Report to optimize your campaigns as follows:
Identify high-performing locations and allocate more budget to these areas
Identify underperforming locations to adjust strategy, reduce budget, or exclude from targeting
Expand into promising new areas or narrow your focus to the most responsive regions
Create location-specific ads or landing pages for high-performing locations
Identify location-based seasonal trends and adjust your campaigns accordingly
Gain understanding of which products or services perform best in different locations
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