Filtering long-tail searches in Excel or Google Sheets helps you to concentrate on particular, specific search phrases that people type into search engines. These lengthier, more specific queries frequently imply higher user intent and might provide useful information for enhancing your content strategy. This quick and easy guide will show you how to filter long tail queries in Excel or Google Sheets!
How to Filter Long Tail Queries in Excel or Google Sheets:
Download your query data in an Excel or Google Sheets spreadsheet
Insert this formula: =IF(A2="", 0, LEN(TRIM(A2))-LEN(SUBSTITUTE(A2," ",""))+1)
Replace A2 with the query cell in your dataset
📝 Note: The formula counts the number of characters in each cell, thus enabling you to identify long-tail queries
Frequently Asked Questions on How to Filter Long Tail Queries in Excel or Google Sheets
What defines a long tail query?
A long tail query typically consists of 3 or more words. In spreadsheets, you can define them based on word count or character length, focusing on more specific and less common search phrases.
Can I filter long-tail queries based on specific keywords?
Yes, you can use Text Filters in Excel or the Filter by Condition option in Google Sheets to filter long-tail queries that contain specific keywords. This helps you focus on phrases related to particular topics or products.
How can I sort long-tail queries by performance metrics?
After filtering the long-tail queries, you can sort them by metrics such as Clicks, Impressions, CTR, or Average Position. In Excel or Google Sheets, use the Sort feature to arrange the data in ascending or descending order based on the column you want to prioritize.
Can I combine multiple filters in Excel or Google Sheets to refine long-tail queries further?
Yes, you can apply multiple filters to refine your data. For example, you can filter queries with more than 3 words, and then further filter by Impressions or CTR to focus on queries that perform well or need improvement.
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