Quick and Easy On-Page SEO Audit

Want better search rankings? A quick on-page SEO audit is like giving your website a health check to spot easy ways to improve. By reviewing your content, keywords, meta tags, and site structure, you can find simple tweaks that boost your visibility. You don't need to be an expert - with basic tools and know-how, you can quickly identify opportunities to help more people find your website in search results.

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Quick and Easy On-Page SEO Audit:

Set Up Your On-Page SEO Tracking Sheet

1. Create a spreadsheet with these columns:

   1. 📑 Page

   2. 📑 Keywords

   3. 📑 URL

   4. 📑 Title

   5. 📑 Meta Description

   6. 📑 H1

   7. 📑 H2

   8. 📑 Content

   9. 📑 Interactive Elements
      

2. List all your Pages

3. Choose the keywords you would like to rank for

Optimise your On-Page Elements

1. Optimise your URLs (include focus keywords)

2. Optimise Page Titles (include your keywords in the title and keep it under 60 characters.)

3. Optimise Meta Descriptions: Write a clear summary under 150 characters that includes your focus keywords

4. Optimise Main Headings (H1): Each page should have one unique H1 heading with your focus keywords

5. Optimise Subheadings (H2): Use focus keywords and phrases in your subheadings

6. Optimise your Content - ask the following questions:

   ➡️ Does it answer common questions?

   ➡️ Is it helpful and complete?

   ➡️ What's missing compared to top-ranking pages?

   ➡️ Could you add more useful information?

7. Add Interactive Elements: Include things visitors can click or use: forms, videos, buttons, or calculators etc.

💡 Remember: The most important thing is making your page truly helpful for visitors!

Optimise Page Speed

Create a new sheet including the following columns:

• Page URL

• GTMetrix Score

• Date Checked

Test Page Speed using GTMetrix - check how fast your pages load.

Record the scores and dates to track improvements.

Frequently Asked Questions on On-Page SEO Audit

Why is an On-Page SEO Audit important?

An On-Page SEO Audit is important to conduct because it helps identify areas for improvement or any issues in your website's search engine optimization. By addressing on-page SEO issues, you can enhance your site's visibility in search results and improve your changes of ranking higher in search engines for relevant keywords. By optimizing elements like page speed, content quality, and site structure, you can also improve user experience, which can lead to increased engagement and conversions.

How often should I conduct an On-Page SEO Audit?

It's recommended to conduct a comprehensive On-Page SEO Audit at least once every 6-12 months. However, regular mini-audits (focusing on specific elements) can be done more frequently, especially after making significant changes to your website or when you notice a drop in search rankings.

What are some common issues found during an On-Page SEO Audit?

Common issues found during on-page SEO audit include:

• Duplicate or missing title tags and meta descriptions

• Title tags, meta descriptions, URL, and header tags not including focus keyword

• Poor header structure

• Keyword stuffing or lack of focus keywords in content

• Slow page load times

• Thin or low-quality content

• Improper URL structures (not descriptive or contain unnecessary parameters)

• Outdated content that is no longer relevant

How do I prioritize the issues found in an On-Page SEO Audit?

Prioritize issues based on their potential impact on search rankings and user experience. Generally, focus on:

1. Critical technical issues (e.g., broken pages, severe load time problems)

2. Content quality and relevance

3. On-page elements (title tags, meta descriptions, headers)

4. Internal linking structure

5. User experience factors (interactivity)