Want to keep track of any unusual activity in your Google Ads campaigns without continually checking? Scheduling performance anomaly alerts is an excellent approach to do this! These notifications alert you when your campaign's performance unexpectedly increases or declines, allowing you to respond immediately to address concerns or capitalize on opportunities. Setting them up is simple and may save you a lot of hassle. This quick and easy guide will show you how to schedule performance anomaly alerts in Google Ads!
How to Schedule Performance Anomaly Alerts in Google Ads:
Login to your Google Ads account
Select “Tools” from the left-hand-side menu
Select “Solutions” under “Bulk” actions
Click the “+” icon, click “Create new” under “Account anomaly detector”
Name the Alert accordingly
Select your criteria (your performance anomaly benchmarks) For example with the clicks threshold with respect to history average. If we select 50% as the threshold, then when we receive 50% less click than historical performance, the trigger will be alerted.
Select your historical data time frame (ideally 4 weeks)
Insert the email address to receive the alert
Select the frequency of alerts (hourly, daily, weekly, and monthly)
AUTHORISE the solution and save
Frequently Asked Questions on Performance Anomaly Alerts in Google Ads
What are Performance Anomaly Alerts in Google Ads?
Performance Anomaly Alerts are like your account's watchdog. They're automatic notifications that let you know when something unusual happens with your ads' performance. Think of them as a friendly tap on the shoulder saying "Hey, you might want to take a look at this!" when your clicks, impressions, or conversions show unexpected changes.
How do Performance Anomaly Alerts in Google Ads work?
Think of Performance Anomaly Alerts as a smart assistant that:
Watches your account's daily performance
Learns what's "normal" for your ads based on past data
Spots when something looks different from the usual pattern
Sends you a notification when it finds something important
It's like having a team member who knows your account's typical patterns and alerts you when something seems off.
What types of anomalies do Performance Anomaly Alerts in Google Ads detect?
The alerts watch for several important changes:
Sudden drops in how often your ads show up
Unexpected changes in how many people click your ads
Unusual spikes or drops in how much you're spending
Surprising changes in how many sales or leads you're getting
Suspicious increases in ad views without more clicks
How quickly are anomalies detected and reported?
You'll usually get an alert within 24 hours of any unusual activity. This quick heads-up gives you time to fix problems before they affect your results too much.
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