Picture this: You're scrolling through Pinterest, seeking inspiration for your next home renovation project, when suddenly, an ad catches your eye. It's showcasing the exact kitchen gadget you were eyeing last week but didn't purchase. Coincidence? Not at all. Welcome to the world of remarketing on Pinterest Ads. In this article, we'll show you how to create remarketing audiences in Pinterest Ads!
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How to Create Remarketing Audiences in Pinterest Ads:
Prerequisite: You must install the Pinterest Tag in All website pages
Login to Pinterest Ads
Open the mega menu on the top left
Navigate to Audiences under Manage business
Create an Audience
Option 1: Remarketing audience based on Site Visitors
Select Site visitors
Name your Audience
Select your Pinterest tag
Open Optional filters, customise and create your audience
Example: you can create a condition for people that visit certain URLs (e.g. Destination URL containts /cart).
Option 2: Remarketing audience based on Customer List
Option 3: Remarketing audience based on Engagement
Select Engagement
Specify the Engagement type (e.g. campaigns, pins, etc)
Frequently Asked Questions on Remarketing Audiences in Pinterest Ads
What's the difference between website visitor retargeting and engagement retargeting in Pinterest Ads?
Website visitor retargeting focuses on users who have visited your website or even specific pages on your website that is relevant to your customer journey, while engagement retargeting targets users who have interacted with your content on Pinterest, such as saving a Pin or watching a video.
Can I use Remarketing Audiences with different ad formats on Pinterest?
Yes, you can use Remarketing Audiences with various Pinterest ad formats, including Shopping ads, Video ads, and standard Pin ads.
How long does it take for a remarketing audience to populate in Pinterest Ads?
It typically takes 24-48 hours for a remarketing audience to start populating. However, for the audience to be usable in campaigns, it needs to reach a minimum size of 100 users.
How long can I retarget users in my remarketing audience in Pinterest Ads?
Pinterest allows you to retarget users for up to 180 days after they've interacted with your content or visited your website.
Is it possible to create lookalike audiences based on my remarketing lists in Pinterest Ads?
Yes, Pinterest allows you to create "Actalike" audiences, which are similar to lookalike audiences. These are based on your existing audiences, including remarketing lists, to help you reach new users with similar characteristics.
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