Ever doom-scrolled on TikTok? I'm sure you have. Millions and millions of users scroll through countless TikTok videos mindlessly on the daily; so how do you stay top-of-mind? Well, you might want to leverage remarketing audiences. By using remarketing audiences, you can reach out to users who have already shown interest in your brand or products and services; and you can serve tailored content that speaks directly to their needs and preferences. This quick and easy guide will show you how to create remarketing audiences in TikTok Ads!
➡️🎥 Check our YouTube Channel for more TikTok Tutorials!
How to create Remarketing Audiences in TikTok Ads:
Prerequisite:
Login to your TikTok Ads account
Navigate to Tools (top menu)
Select Audience Manager
Create an Audience, choose Custom Audience
Option 1: Remarketing Audience based on Website Traffic
Select Website Traffic
Create the Remarketing Audience
Create your condition
duration of days
URL
exclusions (if necessary, e.g. exclude visitors who visited thank you page)
Add rules:
Broaden audience (OR condition, e.g. visited pricing or thank you page)
Narrow audience (AND condition, e.g. visited both pricing and thank you page)
Name your audience
Toggle-on the Autorefresh and Reach & Frequency options
Autorefresh: enables audience to refresh automatically as more people visit your website
Audience enhancement: system will go beyond your remarketing audience to find new people (not purely remarketing)
Reach & Frequency: to be used for Reach and Frequency campaigns
Confirm to save the audience
Option 2: Remarketing Audience based on Events
Select Events (e.g. Add to Cart, Complete Registration, etc)
Instead of pageview, you can select different events on your website as long as you have these events configured and tracked through your TikTok Pixel.
Option 3: Remarketing Audience based on Engagement
Select Engagement
Select the Asset Type: Ad Groups / Videos
Select the relevant TikTok Account
Create your condition
duration of days
action (i.e. video views, engagement, etc)
exclusions
Frequently Asked Questions on Remarketing Audiences in TikTok Ads
What types of remarketing audiences can I create on TikTok Ads?
TikTok allows you to create various types of remarketing audiences, including:
Website visitors
App users
Engagement-based audiences (people who have interacted with your TikTok content)
Lead generation (people who have viewed or submitted instant forms in TikTok)
Shop activity (TikTok shop)
Offline activity
Business account
Customer file audiences (based on your own customer data)
Can I create lookalike audiences based on my remarketing lists?
Yes, TikTok allows you to create lookalike audiences based on your existing remarketing lists. This feature helps you reach new users who share similar characteristics with your current customers or engaged users, expanding your potential customer base.
How long can I retarget users in my remarketing audiences?
TikTok allows you to set a custom time frame for your remarketing audiences. Typically, you can retarget users for up to 180 days after their last interaction with your brand. However, it's important to consider the relevance of your offer and adjust the timeframe accordingly.
What ad formats work best with remarketing audiences on TikTok?
While all TikTok ad formats can be effective for remarketing, some popular choices include:
In-Feed Ads: These appear natively in users' For You feeds
Spark Ads: Allow you to boost organic posts as ads
Collection Ads: Showcase multiple products in a single ad
Dynamic Showcase Ads: Personalized product recommendations based on user behavior
Are there any best practices for creating effective remarketing ads on TikTok?
Yes, here are some best practices for TikTok remarketing ads:
Segment audiences based on user behavior (e.g. cart abandoners vs content viewers)
Use engaging, native-looking content that fits the TikTok style and personalized for different segments
Include music or trending sounds in your video ads
Hook viewers within the first 3 seconds of your ad
Update your ad content regularly to prevent ad fatigue
Use clear call-to-actions (CTAs) to guide user actions
A/B Test ad creatives and messaging
Leverage user-generated content or collaborate with creators for authenticity
Exclude converted users
Commenti