Let's say you've created a Google Ads account and you want to name it so that it doesn't just show as "Google Ads Account" with the ID number. You can name your accounts so you can easily distinguish which accounts belong to which business and make your life easier. This quick and easy guide will show you how to rename your Google Ads account!
How to Rename Your Google Ads Account on New Google Ads Interface:
Navigate to Admin (bottom-left-hand-side)
Click on Preferences
Open the drop-down menu under Account name
Rename your Google Ads account and click Save
Frequently Asked Questions on Renaming Your Google Ads Account
What rules should I follow when renaming a Google Ads account?
When choosing a new account name:
It must reflect your business accurately
Cannot include website URLs
Must follow Google's content policies
Cannot use offensive language
Must respect trademark rights
Will a new Google Ads account name affect my campaigns?
No. Changing your account name only changes what you and others see as the account label
Does renaming a Google Ads account affect my billing setup?
No. Your billing stays exactly the same:
Payment methods remain active
Billing history is preserved
Payment settings stay unchanged
Invoice information remains the same
Can I rename sub-accounts in a Google Ads Manager account?
Yes. If you use a Google Ads Manager account (MCC), you can:
Rename any sub-accounts you manage
Follow the same renaming process as regular accounts
Change names from the Manager account dashboard
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