If you're looking for an easy way to set up Google Analytics 4 (GA4) through Google Tag Manager (GTM), then you've come to the right place! We will show you a quick and easy tutorial on how to install the GA4 with Google Tag Manager which you can implement in under 5 minutes!
How to Set Up Google Analytics 4 (GA4) using Google Tag Manager (GTM)
Login to your Google Analytics 4
Navigate to Admin at the bottom left corner
Select Data Streams under Data collection and modification column
Select your Data Stream
Copy your Measurement ID
Navigate to your Google Tag Manager Container
In your Google Tag Manager, create a New Tag
Give your tag a clear name (e.g., "GA4 - All Pages Tracking")
Click Tag Configuration
Select Google Analytics > Google Tag
Paste your Measurement ID under the Tag ID box
Select Triggering
Select All Pages
Click Add
Save your Tag
Don't forget to Submit and Publish your Tag Manager container to send the changes live
Frequently Asked Questions on Setting Up Google Analytics 4 (GA4) using Google Tag Manager (GTM)
How do I find my GA4 Measurement ID?
To find your GA4 Measurement ID, go to Admin in your GA4 account, click on Data Streams under Property Settings, and select your website. Your Measurement ID starts with "G-" and can be found at the top of the stream details page.
How can I verify if GA4 is working correctly?
You can verify your GA4 installation by using the Preview mode in GTM to see if the tag fires correctly, or via checking the Realtime overview report in GA4 to see active users, or via using the Chrome extension "Tag Assistant" to verify the tag is present on your site.
Why isn't my GA4 tracking showing any data after installation?
If you're not seeing data, first verify that you've published your GTM container after creating the tag. Then, check that your Measurement ID is correct and that the trigger is set to "All Pages." It may take up to 24 hours for data to appear in your GA4 reports.
Can I use the same GTM container for multiple GA4 properties?
Yes, you can use the same GTM container to manage tags for multiple GA4 properties, but ensure that each tag is configured with the correct Measurement ID.
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