As you're probably aware, Google Analytics 4 (GA4) is the newest edition of Google Analytics which has replaced the former Universal Analytics. GA4 is a powerful tool for tracking activities across devices and platforms, and if you're just getting started on digital marketing, it is one of the first and most important tools you can utilize for your campaigns. This quick and easy guide will show you how to set up a new Google Analytics 4 (GA4) account. Let's get started!
Navigate to Google Marketing Platform
Click on the "Get started today" button or navigate to your GA4 account, navigate to Admin, and click on Create Account
Enter your account name (business name)
Enter your property name (business or website name)
Ensure that you set up the time zone and currency correctly.
Select your Business category and Business size
Select Get baseline reports under Business Objective
📝 Note: In order to get the legacy (default) interface of Google Analytics 4 reports, make sure to select the "get baseline reports" option. If you choose a different objective, the interface will be customized to the objective that you select. If it's your first time setting up or if you have multiple business objectives, then it is better to start with the default interface.
Click on Create and accept the agreement
Create a Data Stream and install Google Analytics 4 on all pages of your website
➡️ You can check our tutorials on how to instal GA4 to your website here:
Frequently Asked Questions on creating a new Google Analytics account
What's the difference between a Google Analytics account, property, and data stream?
Account = The whole building (top level)
Property = Individual apartments (your website or app)
Data Stream (in GA4) = The rooms where you view your data
Can I track multiple websites via Google Analytics?
Yes! You can add multiple properties (websites) under one account. It's like having different folders to keep things organized.
Is Google Analytics free?
Yes! The regular version is free and has everything most websites need. There's a paid version (Analytics 360) for very large businesses, but most companies never need it.
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