Here's one question we hear very often: "What is the difference between Traffic Acquisition vs User Acquisition Report on Google Analytics 4?" Well, this short article will answer your question swiftly so you can utilize the most suitable report for you. In case you prefer to watch a video explanation instead, you can find a quick explanation below:
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Traffic Acquisition vs User Acquisition in Google Analytics 4
In Summary
User Acquisition tracks FIRST VISITS ONLY
Traffic Acquisition tracks ALL VISITS
User Acquisition Report
Tracks how users first found your site:
Records only first-time visits
Uses "first user" in dimension names
Example dimensions:
First user default channel group
First user medium
First user source
Example:
If someone first finds your site through Google Search:
First user source: Google
First user source/medium: Google/organic
First user default channel group: Organic Search
Traffic Acquisition Report
Tracks all visits to your site:
Records first and subsequent visits (all visits)
Shows total traffic patterns
Includes repeat visitors
Measures session channels
Example:
If someone visits your site multiple times:
First visit shows in both reports
Following visits show only in Traffic Acquisition
All sessions get tracked, regardless of count
Frequently Asked Questions on Traffic Acquisition vc User Acquisition Report in Google Analytics 4
When should I use the Traffic Acquisition report?
Best for websites
Shows all visits
Tracks repeat visitors
Measures overall performance
When should I use the User Acquisition report?
Ideal for mobile apps
Shows first visits only
Tracks new user sources
Measures initial engagement
Pro Tip: Websites typically benefit more from Traffic Acquisition reports as users often visit multiple times before converting.
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