What happens to shared resources after unlinking?

You'll lose access to all shared resources from the Manager Account, including: Negative keyword lists, Audience lists, Placement exclusions, Shared budgets, Shared images and videos, Shared conversion tracking. It's best to make copies of any shared resources you want to keep before unlinking.

Sotirios Seridis

2 min read

How to Unlink a Google Ads Account from Google Ads Manager Account

Q: What happens to campaigns when I unlink my Google Ads account from a Manager account?

Your campaigns will keep running normally. You'll get direct control of your account back, but you'll no longer have access to the Manager Account's shared resources. People who had access through the Manager Account will lose it unless they have separate access to your account.

Q: Will I lose my campaign history when I unlink from a Manager account?

No, you won't lose any historical data. All your campaign history, performance stats, and account settings stay exactly the same after unlinking.

Q: Can I unlink my account if I'm not an admin?

No, only admins can unlink accounts. You need admin access to both the Google Ads account and the Manager Account to unlink them. If you're not an admin, you'll need to ask someone who has these permissions.

Ready to take complete control of your Google Ads account? Unlinking from a Google Ads Manager account is a major move that gives you total control over your advertising campaigns. Whether you're looking to manage your Google Ads or transitioning to a different management structure, understanding the unlinking process is crucial. This quick and easy guide will show you how to unlink a Google Ads account from a Google Ads Manager account!

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How to Unlink a Google Ads Account from a Google Ads Manager Account:

Login to your Google Ads Manager account (Google Ads MCC)
Navigate to Accounts (left-hand-side column)
Navigate to Sub-account Settings
Select the Account you would like to unlink
Click on Edit and then click Unlink

Frequently Asked Questions on Unlinking a Google Ads Account from a Google Ads Manager Account

What happens to campaigns when I unlink my Google Ads account from a Manager account?

Your campaigns will keep running normally. You'll get direct control of your account back, but you'll no longer have access to the Manager Account's shared resources. People who had access through the Manager Account will lose it unless they have separate access to your account.

Will I lose my campaign history when I unlink from a Google Ads Manager account?

No, you won't lose any historical data. All your campaign history, performance stats, and account settings stay exactly the same after unlinking.

What happens to shared assets when I unlink my Google Ads account from a Google Ads Manager account?

You'll lose access to all shared resources from the Manager Account, including:

Negative keyword lists
Audience lists
Placement exclusions
Shared budgets
Shared images and videos
Shared conversion tracking

It's best to make copies of any shared resources you want to keep before unlinking.

Can I unlink my Google Ads account from a Google Ads Manager account if I'm not the admin?

No, only admins can unlink accounts. You need admin access to both the Google Ads account and the Manager Account to unlink them. If you're not an admin, you'll need to ask someone who has these permissions.

Can I relink my Google Ads account to the Google Ads Manager account later?

Yes, you can relink to the same Manager Account or a different one anytime. You'll need approval from both accounts to relink. Once relinked, you'll get access to the Manager Account's shared resources again, but you might need to reset some account settings.