How to Upload Customer Lists to Pinterest Ads

Q: What are the benefits of using Customer List audience in Pinterest Ads?

The benefits of using Customer List audience in Pinterest Ads include: precise targeting to reach known customers or leads, higher ad relevance by serving ads to people who have already shown interest in your brand, personalization of content based on customer data and behavior, ability to exclude existing customers in acquisition campaigns, creating lookalike audiences to find new potential customers, and cross-platform retargeting to re-engage customers from other channels on Pinterest.

Sotirios Seridis

2 min read

Are you ready to supercharge your Pinterest Ads game? If you've been looking for a way to reach your existing customers or high-value leads on this visually-driven platform, this is the article for you! This quick and easy guide will show you how to upload Customer Lists to Pinterest Ads!

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How to Upload Customer Lists to Pinterest Ads:

Login to Pinterest Ads
Open the hamburger menu on the top-left-hand-side
Navigate to Audiences under Manage business
Click on Create audience
Select Customer list
Give Audience a name
Upload your Customer List as a CSV file and create the audience
- Create a simple CSV file with one column, including the column header and email addresses

Frequently Asked Questions on Uploading Customer Lists to Pinterest Ads

What are the benefits of using Customer List audience in Pinterest Ads?

Here are some benefits of using Customer List audience in Pinterest Ads:

Precise targeting: Reach known customers or leads directly on Pinterest
Higher relevance: Serve ads to people who have already shown interest in your brand
Personalization: Tailor content based on customer data and behavior
Exclusion targeting: Avoid showing ads to existing customers for acquisition campaigns
Lookalike expansion: Create similar audiences to find new potential customers
Cross-platform retargeting: Re-engage customers from other channels on Pinterest

How many customer records can I upload in a single list in Pinterest Ads?

Pinterest allows you to upload up to 10 million customer records in a single list.

What's the minimum audience size required for a customer list in Pinterest Ads?

To protect user privacy, Pinterest requires a minimum audience size of 100 matched users for a list to be usable for advertising.

How long does it take for Pinterest Ads to process my uploaded customer list?

Processing time varies, but it typically takes a few hours. Large lists may take up to 24 hours to process.

How can I check the match rate of my uploaded customer list in Pinterest Ads?

After processing, Pinterest provides a match rate in the audience insights section, showing the percentage of your list that matched with Pinterest users.