If you've got a solid customer base through your website, email campaigns, or even offline stores, then you're sitting on a golden goose. To leverage the data you've collected from your customers, you can use them in your Tiktok Ads to reconnect with these very same customers (or even similar customers) when they're scrolling, discovering, and engaging with content daily. It's like having a secret passage to your audience's attention, right where they're most receptive. This quick and easy guide will show you how to upload customer lists to TikTok Ads!
➡️🎥 Check our YouTube Channel for more TikTok Tutorials!
How to Upload Customer Lists to TikTok Ads:
Login to TikTok Ads
Navigate to Tools
Select Audience Manager
Click on Create Audience
Select Custom Audience
Select Customer File
Upload Template: Use this template
Note: Upload a CSV or TXT files with at least 1,000 email addresses
Name your Audience
Confirm and upload the file
Recommendation: If your audience is smaller than 5K emails, toggle on the Audience Enhancement option. This means that the system will find similar audiences according to the email addresses. If you have a big customer list (>50K) then you can keep this off.
Reach and Frequency: You can use the customer list for reach and frequency campaigns, but you can't use this option if you use the Audience Enhancement option. We recommend using Audience Enhancement instead.
Frequently Asked Questions on Uploading Customer Lists to TikTok Ads
What is a Customer File audience in TikTok Ads?
A Customer File audience is a custom audience created by uploading a list of leads or customers to TikTok Ads Manager. TikTok then searches for users on the platform that match the provided IDs to create a targetable audience.
What are the benefits of using Customer File audiences?
Customer File audiences allow you to:
Promote products or services to your existing leads or customers
Optimize ad spend by excluding recent conversions
Create lookalike audiences for prospecting campaigns to find new customers
What types of customer data can be included in the upload?
You can include identifiers such as email addresses, phone numbers, or Mobile Advertising IDs (MAIDs).
Is there a size limit for the customer file upload?
Yes, the file should not be larger than 1 GB.
Are all matched users in my custom audience reachable?
No, only opted-in users can be reached with a TikTok campaign. The Available Audience size estimator on the campaign creation step will display a more realistic reach based on factors like opt-in status, age, and location.
Kommentare