AUDIO ADS
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Audio Length: Up to 30-seconds
Script Word Count: No more than 65 words for a 30-second ad
File Size: Max 1MB
File Type: MP3, .OGG, or WAV format
Sample rate of 44.1kHz
Bit rate of 192kbps
Companion ad specs
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x1 Companion Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
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Programmatic
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Image dimensions: 300X250, 301x301 - DV360 only
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File type: JPEG
Logo specs
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1x Logo Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
Tagline: 40 characters maximum
Spotify Ads Specs
VIDEO ADS
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Resolution
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HD 720x1280 or similar (portrait)
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HD 1280x720 or similar (landscape)
Aspect Ratio:
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Portrait 9:16 (only accepted for direct IO and Ad Studio)
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Landscape 16:9
File types: MOV, MP4 (WebM accepted for programmatic Desktop campaigns)
File Size: Max 500MB
Title: 100 characters maximum (70 recommended)
Brand name: 60 characters
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Companion ad specs
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x1 Companion Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
Programmatic
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Image dimensions: 300X250, 301x301 - DV360 only
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File type: JPEG
Logo specs
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1x Logo Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
Tagline: 40 characters maximum
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Mobile Overlay
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Image Dimensions: 630 x 920 pixels
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File Type: JPG
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File Size: 100KB
Call-to-action button options:
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More Info
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Get Info
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Visit Site
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Buy Tickets
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Get Coupon
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Share
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Visit Profile
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Learn More
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Find Stores
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Download
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Buy Now
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Shop Now
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Listen Now
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Watch Now
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Desktop Overlay
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Image Dimensions: 800 x 435 pixels
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File Type: JPG
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File Size: 100KB
LEADERBOARD AD
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Image Dimensions: 728 x 90
File Type: JPG, GIF
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Max File Size: 100 KB
Animation: Unlimited
SPONSORED PLAYLIST
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NATIVE HOMEPAGE TAKEOVER
Background Image
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Size: 1200x350
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File Type: JPEG
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Notes: No logo, No text
Brand Logo
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Size: 200x75
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File Type: Transparent PNG, EPS, AI, PDF
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Notes: Must be white or editable to white
Brand Tagline
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Size: Max 30 Characters
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Format: Text
*Notes: Featured underneath logo View Homepage Takeover Specs
NATIVE AUDIO EVERYWHERE
Custom Audio Script
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Length: 1-2 sentences
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Format: Text
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Notes: Brand message must fit within 30 second spot
Brand Logo
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Size: 200x75
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File Type: Transparent PNG
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Notes: Must be white or editable to white View Audio Specs
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NATIVE OVERLAY EVERYWHERE
Image Assets (Desktop Only)
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Size: At least 900x700
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File Type: Layered PSD
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Notes: No brand logo, No text
Brand Tagline (Desktop Only)
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Size: Max 30 Characters
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Format: Text
*Notes: Featured underneath logo
Brand Logo
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Size: 200x75
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File Type: Transparent PNG, EPS, AI, PDF
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Notes: Must be white or editable to white
NATIVE LEADERBOARD
Image Assets
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Size: At least 900x700
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File Type: Layered PSD
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Notes: No brand logo, No text
Brand Logo
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Size: 200x75
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File Type: Transparent PNG, EPS, AI, PDF
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Notes: Must be white or editable to white
Get the full list of ALL Specs sent straight to your inbox ⤵️
Spotify Ads Tips and Best Practices
⭐️ BEST PRACTICES:
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Aim for the audio script to be 60-80 words to ensure clarity and brevity
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Always inlcude a memorable CTA
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Choose non-vocal music that complements the voiceover without overpowering it
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Use a natural, conversational tone in your ads
💡 TIPS:
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Ads with subtle background music generally perform better
Frequently Asked Questions on
Spotify Ads Specifications
What kind of Ad formats can you use in Spotify Ads?
You can use Audio Ads, Videos Ads, Display Ads and Sponsored Playlist Ads.
Where do Spotify Ads run?
Spotify ads are served during podcasts, and music playlists at non-premium Spotify users.