VIDEO ADS
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Resolution: 1080 x 1920 pixels
File type: .mp4, .mov, .mpeg, .3gp, or .avi
Ratio: 9:16
Recommended Video Duration: 9 - 15 seconds
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Maximum Video Duration: 5 - 60 seconds
Maximum File Size: 500MB
Bitrate: ≥516 kbps
AD COPY
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Ad Description
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Latin Letters: 2-20 characters
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Asian Letters: 1-10 characters
Brand Name
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Latin Letters: 1-100 characters
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Asian Letters: 1-50 characters
App Name
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Latin Letters: 4-40 characters
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Asian Letters: 2-20 characters
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Notes:
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TikTok does NOT support Emojis or these special characters: "{ }" or "#" in the description.
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Punctuation marks and spaces count as characters.
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TikTok does NOT support Emojis in the app name or brand name.
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TikTok does NOT support Punctuation marks and spaces count as characters.
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Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
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Tiktok Ads Tips and Best Practices
⭐️ BEST PRACTICES:
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High-Resolution video, 720p or higher
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Overlay Sound, Music, or Voiceover
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Top performing videos are between between 21 and 34 seconds
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Add Video Captions
💡 TIPS:
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Be as Authentic as possible and feature humans or human narration
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Think concepts such as “how-tos”, “software tutorials”, “showcase the features”, “showcase the benefits”
Frequently Asked Questions on
Tiktok Ads Specifications
What is the ideal length for TikTok Video Ads?
Shorter videos (15-30 seconds) tend to be more engaging and effective for ads.
What type of content works best for TikTok Ads?
Content that is entertaining, engaging, and blends in with the organic content on TikTok often performs better. Authenticity and creativity are key.
Should TikTok Ads be vertical or horizontal?
Vertical videos are preferred on TikTok as they take up the full screen on mobile devices, making them more engaging for viewers.
How important Is music or sound in TikTok Ads?
Sound plays a crucial role in TikTok videos. Using popular music or catchy tunes can greatly enhance the effectiveness of your ads.