IMAGE ADS
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File types: PNG, JPEG (GIFs uploaded will render as a static image)
File Size: Max 5MB
Standalone Image Ads:
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Image Size: 1200 x 1200, 1200 x 628 pixels
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Aspect Ratio: 1:1, 1.91:1
Image Ads with Website Buttons:
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Image Size: 800 x 800, 800 x 418 pixels
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Aspect Ratio: 1:1, 1.91:1
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Website title length: 70 characters
Image Ads with App Buttons:
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Image Size: 800 x 800, 800 x 418 pixels
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Aspect Ratio: 1:1, 1.91:1
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App title: 200 characters
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Image Ads with Polls:
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Image Size: 800 x 800, 800 x 418 pixels
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Aspect Ratio: 1:1, 1.91:1
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Post Copy: 280 characters
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Poll copy: 25 characters each
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Poll options: 2-4 custom poll options
Image Ads with Conversation Buttons:
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Image Size: 800 x 418 pixels
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Aspect Ratio: 1.91:1
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Post Copy: 256 characters
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Headline: 23 characters
VIDEO ADS
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File types: MP4, MOV
File Size: Max 1GB
Video Length: 15 seconds or less is recommended (Up to 2:20 is supported)
Video bitrate:
6,000 - 10,000k (recommended 6,000k) for 1080p.
5,000k - 8,000k (recommended 5,000k) for 720p.
Standalone Video Ads:
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Image Size: 1200 x 1200, 1200 x 628 pixels
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Aspect Ratio: 1:1, 1.91:1
Video Ads with Website Buttons:
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Image Size: 800 x 800, 800 x 418 pixels
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Aspect Ratio: 1:1, 1.91:1
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Website title length: 70 characters
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Image Ads with Polls:
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Image Size: 800 x 800, 800 x 418 pixels
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Aspect Ratio: 1:1, 1.91:1
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Post Copy: 280 characters
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Poll copy: 25 characters each
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Poll options: 2-4 custom poll options
Image Ads with Conversation Buttons:
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Image Size: 800 x 418 pixels
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Aspect Ratio: 1.91:1
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Post Copy: 256 characters
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Headline: 23 characters
Image Ads with App Buttons:
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Image Size: 800 x 800, 800 x 418 pixels
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Aspect Ratio: 1:1, 1.91:1
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App title: 200 characters
TEXT ADS
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Post Copy: 280 characters
*Note: Each link used reduces character count by 23 characters, electing 257 characters for X copy.)
CAROUSEL ADS
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Number of slides: 2-6 (Images or Videos)
Image Carousels:
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800 x 800, 1:1 aspect ratio
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800 x 418 pixels, 1.91:1 aspect ratio
Video Carousels:
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800 x 800, 1:1 aspect ratio
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800 x 450 pixels, 16:9 aspect ratio
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X (Twitter) Ads Tips and Best Practices
⭐️ BEST PRACTICES:
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Keep your copy between 50-100 characters long for optimal results
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Always accompany your ads with images or visuals
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The optimal video length for X Ads is 15 seconds or less
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A/B Test at least 3-5 Ads
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A/B Test at least 2-3 targeting options
💡 TIPS:
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Avoid unnecessary #hashtags or mentions
Frequently Asked Questions on X (Twitter) Ads Specifications
What types of ad formats are available on X (Twitter)?
X Ads offers various ad formats including Promoted Tweets, Promoted Accounts, Promoted Trends, Image Ads, Video Ads, Carousel Ads, and more.
How long can Video Ads be on X (Twitter)?
X Ads support video ads up to 2 minutes and 20 seconds in length, but shorter videos (15-30 seconds) often perform better for engagement.
Are there any restrictions on Ad Creatives on X (Twitter)?
Yes, X Ads have guidelines on what is acceptable in ad creatives, including restrictions on certain types of content, imagery, and language.