XYZ LAB · NO BS BRIEFING · 2026 EDITION

AI Ate
Your Marketing.

AI just rewrote the digital marketing playbook without asking. Here's exactly what changed, what still works — and the seven things worth doing about it.

Download Free Guide

Free download  ·  No credit card

What just got valuable. What just became worthless. Three things happened. Nobody sent an email.

Written by someone who's been in the room

Ex-WPP Ex-Omnicom Ex-HAVAS Ex-Facebook $100M+ budgets managed
48%
of searches now
show an AI Overview
−61%
CTR drop for results
below AI Overviews
60%
of searches end
without a click
Free
No cost.
No catch.
Get the Guide

Free. Straight to
your inbox.

21 pages No credit card Instant download
What's Inside

Four chapters. No fluff.
Only what actually changed.

Chapter 1

Organic Traffic Has Collapsed

What happened to your clicks — even when your rankings didn't move.

Chapter 2

Targeting Is Going Away

How the platforms took over the decisions you thought were yours to make.

Chapter 3

What Got Valuable. What Became Worthless.

Two lists. Everything you need to stop doing — and start doing instead.

Chapter 4

What to Do About It

Five rules — and one new channel most marketers are ignoring.

Sotirios Seridis

Sotirios Seridis

Performance Marketing · 15+ years

The Author

Written by someone
who has actually done it.

Sotirios Seridis has 15+ years in performance marketing — running campaigns for global brands across Google, Meta, TikTok and LinkedIn. Ex-WPP, Ex-Omnicom, Ex-HAVAS, Ex-Facebook. Digital Marketing Instructor at General Assembly, Skills Union, RevoU, Experience Effect, and LightHouse Media. He's trained over 5,000 marketers across 50+ companies and managed more than $100M in ad budgets. This guide is the unfiltered version of what he tells clients when no one's recording.

15+ Years in Marketing
5K+ Marketers Trained
50+ Companies Trained
$100M+ Budgets Managed
Etihad Airways Volkswagen Lenovo Google Unilever

Get the guide. It's free.
No catch.

The honest version of what AI actually changed — and what to do about it.

Download Free Guide Want hands-on help? Book a 1-on-1 working session →
Book Training WhatsApp YouTube Newsletter