The exact campaign optimisation playbook we use on our own Google and Meta Ads campaigns — proven to lower cost per conversion by 20–50% or more.
Get the Playbook — $19Instant download · 18 pages · 20+ video tutorials
Written by someone who’s been in the room
This playbook closes every leak — in checklist form.
Every item is a tick-box. Underlined items open step-by-step video tutorials — 20+ included.
Sotirios Seridis
Performance Marketing · 15+ years
We're confident in what's inside. If you work through the checklists and don't see improvement within 2 weeks, reach out and we'll personally review your account at no charge.
What I like most is that it is very straight to the point, easy to understand and practical, which is something we have always found lacking in the field.
Sotirios is without a doubt one of the best directors I’ve ever worked with. His extensive knowledge helped our team deliver a greater level of performance. A valuable asset for any company.
He played a significant role in building search strategy for entire Unilever brands across APAC, raised the bar of paid search performance, and led initiatives that won prestigious awards in the industry.
Anyone running Google Ads or Meta Ads — e-commerce, lead gen or SaaS. If you're spending money on ads and want a proven system to get more out of every dollar, this is for you. Beginner-friendly enough to follow from day one, and detailed enough to be useful for experienced marketers who want a second opinion on their setup.
Instant PDF download, directly after purchase. No waiting, no signup required beyond the checkout. The PDF has clickable navigation and 20+ linked video tutorials — every underlined item in the checklist opens a step-by-step video on YouTube so you can see exactly what to do.
No. Each part of the playbook is self-contained. Part 1 covers Google Ads, Part 2 covers Meta Ads, and Part 3 covers both together. You can work through just the section that applies to you now — and come back to the rest when you're ready to expand.
Yes — this is the 2026 Edition, updated to reflect the latest platform changes in Google Ads and Meta Ads, including current campaign types, bidding strategies, Performance Max, Advantage+ campaigns, and the Conversions API. The fundamentals don't change, but the tactics and platform specifics are current.
As a digital product, the playbook is non-refundable — but the guarantee above stands in full. If you apply the playbook and your cost per conversion doesn't improve within 2 weeks, book a free account review with us and we'll dig into your account together to find out why. You're not taking a risk — you're getting a system that works.
