Master Google Analytics

Free Google Analytics tutorials and step-by-step guides to understand your data, build actionable reports, and make smarter, faster marketing decisions.

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Google Analytics Tutorials

Watch the Full Google Analytics Playlist or Browse ALL Google Analytics Tutorials below.

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Setup & Administration
Access Google Analytics Demo Account Add the free GA4 Demo Account to your Google Analytics and explore real ecommerce data instantly. → Setup Events in Google Analytics (GA4) Create a GA4 Event tag in GTM, find your Measurement ID, and publish events live. →
Tracking & Reporting
Track WhatsApp Clicks in Google Analytics Use GTM Just Links trigger to capture WhatsApp link clicks as GA4 events. → Track Instagram Traffic in Google Analytics Use the Traffic Acquisition report and Session Source/Medium to filter Instagram visits. → View URLs in Google Analytics Pages and Screens Report Switch the Pages and Screens dimension to Page path and screen class to see full URLs. → Check What Goes to Unassigned Traffic in Google Analytics Filter the Traffic Acquisition report to see exactly which sources are classified as Unassigned. → Find Referral Traffic Sources in Google Analytics Switch to Session Source / Medium and filter by referral to see which sites send you traffic. → What is Unassigned Traffic in Google Analytics Understand why GA4 labels sessions as Unassigned and how channel group rules work. → Find ChatGPT Traffic in Google Analytics Use the Traffic Acquisition report to see how much traffic ChatGPT is sending to your website. → Find TikTok Traffic in Google Analytics Use the Traffic Acquisition report to see how much traffic TikTok is sending to your website. → Find Pinterest Traffic in Google Analytics Use the Traffic Acquisition report to see how much traffic Pinterest is sending to your website. → Track Facebook Traffic in Google Analytics Use the Traffic Acquisition report to see how much traffic Facebook is sending to your website. →
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Roadmap to Success

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Performance Guarantee: Improve campaign performance within 2 weeks, or get a free account review.

Your Digital Marketing Instructor

Sotirios Seridis
Sotirios Seridis Ex-WPP Ex-Omnicom Ex-HAVAS

15+ years in Digital Marketing · General Assembly · Skills Union · RevoU · Experience Effect · LightHouse Media

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Need 1-on-1 help with Google Analytics?

Book a 90-minute training session and we'll work through your Google Analytics account together!

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