Master Meta Ads

Free Meta Ads tutorials, AI-powered strategies, and step-by-step guides to build, optimise, and scale your Facebook and Instagram ad campaigns.

Meta Ads Tutorials

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Setup
Upload Customer Lists CRM Lists to Meta Ads Upload CRM email lists to Meta Ads Audiences and create a Custom Audience to retarget existing contacts on Facebook and Instagram. Connect Instagram Account to Meta Business Manager Link your Instagram account to Meta Business Manager via Business Settings so you can run ads on both Facebook and Instagram. Connect WhatsApp Account with Meta Ads Add your WhatsApp Business number to Facebook Business Manager to run click-to-WhatsApp ads. Connect Meta Ads Official MCP to Claude Link your Meta Ads account to Claude AI so you can analyse and manage campaigns through natural conversation. Update Payment Method in Meta Ads Open Billing & Payments, go to Payment Methods, select your ad account, and add or update your credit or debit card. Find Meta Pixel ID Open Events Manager in Meta Business Suite or Business Manager, navigate to Datasets, and copy your Pixel ID. Find Meta Ads Business Portfolio ID Locate your Meta Business Manager ID (Business Portfolio ID) in Business Settings under Business Info. Track Events & Custom Conversions with Meta Pixel Use the Event Setup Tool and Custom Conversions to measure the actions that matter most to your business. Assign Meta Pixel (Dataset) to Meta Ads Account Connect your Meta Pixel (Dataset) to your ad account via Meta Business Settings so conversion tracking works correctly. Track Meta Ads Events with Event Setup Tool Use the no-code Event Setup Tool in Meta Events Manager to track button clicks and page events without writing any code. Setup Meta Pixel with Google Tag Manager Meta Pixel Template Install the Meta Pixel via the GTM community template — no manual code, just copy your Pixel ID and publish. Setup Meta Ads Event Tracking in Go High Level Funnels Install the Meta Pixel and track lead and purchase conversions on your GHL funnel pages. Track Custom Conversions in Meta Ads Create URL-based custom conversions in Events Manager to measure the exact actions that matter most to your campaigns — no extra code required.
Optimise
Create Lead Generation Campaigns in Meta Ads Set up a Leads campaign with instant forms to capture contacts directly on Facebook and Instagram — no landing page required. Add Sitelinks in Meta Ads Add additional clickable links below your Meta ad creative with a destination URL, display label, and 300×300 thumbnail image. Add Custom Questions to Meta Ads Lead Forms Use the Higher Intent form type to add qualifying custom questions and collect the specific information you need from prospects. Link Meta Ads Lead Forms with Google Sheets via Zapier Automatically send every Meta Ads lead form submission to a Google Sheets spreadsheet using a Zapier automation. Bulk Upload Zip Codes (Postal Codes) in Meta Ads Paste a list of postal codes directly into your Ad Set to target multiple locations at once without adding them one by one. Radius Targeting in Meta Ads Drop a pin anywhere on the map and set a custom radius to target Facebook and Instagram users near any location. Apply Frequency Cap to Meta Ads Campaigns (Facebook/Instagram Campaigns) Set a frequency cap on your Awareness campaigns to control how often each person sees your Facebook and Instagram ads within a given time window. Apply UTM Tags in Meta Ads [Full Tutorial] Add UTM parameters directly via URL Parameters in Ads Manager or use the GA4 Campaign URL Builder to track Meta Ads traffic in Google Analytics. Exclude Audience Network in Meta Ads Remove third-party app and website placements via Placement controls so your ads only run on Facebook and Instagram. Disable Meta Ads AI Enhancements Turn off Advantage+ creative enhancements at the ad level so your creative is shown exactly as uploaded without AI modifications. Where to Find Comments on Meta Ads (Facebook / Instagram Ads) Access Facebook and Instagram ad comments directly from Ads Manager to moderate and respond. Difference Between Link Clicks vs Landing Page Views in Meta Ads Learn when to use each metric — Link Clicks for WhatsApp/Messenger, Landing Page Views for website traffic. Find Change History in Meta Ads View every edit made to your campaigns, ad sets, and ads — including who changed what and when. Check % of Video Watched in Meta Ads Add Video Plays at 25%, 50%, 75%, 95%, and 100% columns to your Meta Ads report to see how far viewers watch your video ads.
Report
Download Meta Ads Reports in Excel (CSV) Export your Meta Ads campaign data as a .csv or .xlsx file directly from Ads Manager in just a few clicks. Schedule Meta Ads Report Delivery Automate report exports and deliver them to your team on a daily, weekly, or monthly schedule. Find and Download Meta Ads Invoices Access your billing history and download monthly invoices from the Meta Ads Manager Billing & Payments section. Create Meta Ads Report with Claude [Direct Connection with Meta Ads] Add the Meta Ads MCP custom connector in Claude Settings and generate AI-powered campaign reports through natural conversation. Meta Ads Benchmarks by Country & Industry (Q2 2026) CTR, CPC, CPM, conversion rate, CPA and ROAS benchmarks across 35 countries and 38 industries — in local currency.
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📅
2-Hour Deep Working Session We’ll review your campaign performance together
Performance Guarantee Improve campaign performance within 2 weeks, or get a free account review.

Fix your Performance Marketing Campaigns in 2-Hours

01

Roadmap to Success

  • Define what success looks like for your account
  • Business Objectives: 3, 6 & 12 month roadmap
  • Tracking Template tailored to your business
02

Funnel Optimisation

  • Hook, Offer, Follow-up optimisation
  • Landing page and funnel optimisation action items
03

Campaign Optimisation

  • Which campaigns to keep / pause / optimise
  • Creative and Ad copy optimisation actions
  • Campaign optimisation actions

Performance Guarantee: Improve campaign performance within 2 weeks, or get a free account review.

Your Digital Marketing Instructor

Sotirios Seridis
Sotirios Seridis Ex-WPP Ex-Omnicom Ex-HAVAS

15+ years in Digital Marketing · General Assembly · Skills Union · RevoU · Experience Effect · LightHouse Media

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Need 1-on-1 help with Meta Ads?

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