Master Google Ads

Create New Google Ads Account (Without Creating a Campaign) Set up a Google Ads account from scratch by skipping the forced campaign wizard so you can configure billing and settings first. → Transfer Ownership of Google Ads Account Hand over full control of a Google Ads account by adding a new Admin and removing yourself — step-by-step. → Remove Credit Card from Google Ads Remove a payment method from Billing or cancel an inactive account via Account Settings. → Find and Download Google Ads Invoices Locate and export your billing documents from the Billing → Documents section of your Google Ads account. → Get Google Ads Developer Token API Center Request your Developer Token from the API Center inside your Google Ads Manager Account. → How to Install Google Ads Tag with Google Tag Manager (GTM) Deploy the Google Remarketing tag via GTM to build audiences and track every website visitor from your campaigns. → Setup Google Ads Conversions with Google Tag Manager Create a conversion action in Google Ads and deploy the tracking tag via GTM — no code required. → Import Google Analytics Key Events to Google Ads Turn GA4 key events into Google Ads conversion actions — import via Goals in Google Ads or via Google Ads links in Google Analytics. → Check if Google Ads Tag is Working on your Website Verify your Google Ads Tag is firing correctly using Google Tag Assistant or GTM Preview mode. → Add Payment Method in Google Ads Go to Billing › Payment Methods to add a primary card and an optional backup so your campaigns never stop due to a failed payment. → Remove Google Ads Account from your Login List Go to Admin › Access & Security to remove your email from a Google Ads account — with a workaround for when you are the only Admin. → Link YouTube Channel to Google Ads Account Connect your YouTube channel via Audience Manager to unlock viewer-based retargeting audiences for Search, Display, and YouTube campaigns. → Create Google Ads Manager Account (Google Ads MCC Account) Set up a Google Ads Manager Account (MCC) to manage multiple ad accounts from one centralised dashboard. → Run YouTube Shorts Campaigns in Google Ads [Full Tutorial] Create a Shorts-only Demand Gen campaign by selecting the YouTube Shorts channel and unchecking all other placements for feed-exclusive delivery. → Switch from Account Default to Campaign Specific Goals in Google Ads Override account-level conversion goals and assign a custom conversion action to a specific campaign for precise Smart Bidding control. → Change Campaign Conversion Goals in Google Ads Override account defaults and set campaign-specific conversion actions for more precise Smart Bidding control. → Switch to Manual CPC in Google Ads Take full control of your keyword and ad group bids by switching your campaign to Manual CPC bidding. → Disable Search Partners in Google Ads Turn off the Search Partners network in Campaign Settings to limit your ads to Google Search only. → Turn Off AI Generated Sitelinks in Google Ads Disable account-level automated sitelinks so only your manually created sitelinks appear in your ads. → Turn Off AI Generated Assets in Google Ads Disable account-level automated creatives and take full control of your ad content. → Google Ads Location Targeting [Explained] Understand every geotargeting level (country, city, radius) and location option (presence vs presence or interest) in Google Ads. → Radius Targeting in Google Ads Target people within a specific distance from any address using the Advanced search radius option in Campaign Settings. → Change Language Targeting in Google Ads Update your campaign language settings and align them with your landing pages to reach the right audience. → Target Genders and Age Groups in Google Ads Set demographic targeting via Audiences for Search and Display campaigns, or via Audience Signal for PMax and Demand Gen. → Add Location Extensions in Google Ads Link your Google Business Profile to your ads to show your address, phone, and a map pin. → Add Call Extensions in Google Ads Add a phone number as a call asset at account, campaign, or ad group level with optional day and hour scheduling. → How to Add a Lead Form in Google Ads Capture leads directly from your ads — set up a Lead Form Asset in minutes. → How to Add WhatsApp Number to Google Ads Campaigns Set up a WhatsApp Message Asset at account, campaign, or ad group level in minutes. → Add Sitelinks in Google Ads Add up to 20 sitelinks at account, campaign, or ad group level to boost click-through rates. → Add Business Name and Logo in Google Ads Add your brand name and logo as account-level assets to improve visibility across campaigns. → How to Add URL Tracking Template in Google Ads Campaigns Add UTM parameters to all your campaigns via Campaign Settings — no landing page changes needed. → Upload Customer Lists in Google Ads Upload your email list as a customer segment for remarketing and audience targeting. → Add Search Themes to PMax Campaigns in Google Ads Guide Google's AI toward the right keyword themes by adding Search Themes to your PMax asset groups. → How to Create Audience Signal for Performance Max Campaigns Guide Google's algorithm toward the right customers by adding an Audience Signal to your PMax asset groups. → Target Specific YouTube Channels and Videos in Google Ads Use placement targeting to show your Display ads on exactly the YouTube channels and videos your audience watches. → Target Website Placements in Google Ads Choose exactly which websites your Display ads appear on by adding managed placements to your campaign. → Add or Exclude Audience Segments in Google Ads Open the Audiences panel under your campaign or ad group to add segments as targeting or observation, or scroll down to exclude audiences entirely. → Exclude Locations in Google Ads Open Campaign Settings, expand Locations, and use Enter another location to search for and exclude any country, city, or region from your campaign. → Disable Display Network from Paid Search Campaigns Open Campaign Settings, go to Networks, and un-tick Include Google search partners to keep your Search budget focused on Google Search results only. → Maximise Clicks Bid Strategy [Full Tutorial] Set up a Maximise Clicks portfolio bid strategy under Tools, assign it to campaigns, and learn when to use it versus Smart Bidding strategies. → Target Impression Share Bid Strategy [Full Tutorial] Set up a Target Impression Share portfolio strategy, choose your placement goal (anywhere, top, or absolute top), and learn when to use it for brand or competitive campaigns. → Optimise Audience Signals [Full Tutorial] Build one comprehensive Audience Signal using remarketing, custom audiences, in-market and affinity interests, and demographics to guide Google's Smart Bidding. → Target ROAS Bid Strategy [Full Tutorial] Set up a Target ROAS portfolio bid strategy, assign it to campaigns, input your ROAS target, and learn when to use it for efficiency versus volume goals. → Run Gmail Campaigns in Google Ads [Full Tutorial] Set up a Gmail-only Demand Gen campaign by selecting the Google Mail channel and unchecking YouTube and Discover for inbox-only ad delivery. → Exclude Display Placements in Google Ads Review where your Display ads appeared and exclude low-performing placements with high impressions and zero conversions to cut wasted spend. → Keyword Insertion in Responsive Search Ads [Full Tutorial] Use the {KeyWord:Default Text} tag to dynamically insert each user's search query into your RSA headline, boosting ad relevance and CTR. → Dynamic Location Insertion in Google Ads Use {LOCATION(City)}, {LOCATION(State)}, or {LOCATION(Country)} tags to automatically display each user's location in your ad headlines. → Google Ads Benchmarks by Country & Industry (Q2 2026) CTR, CPC, conversion rate, CPA and ROAS benchmarks across 35 countries and 38 industries — in local currency. → Find Campaign ID in Google Ads Add the Campaign ID column to your campaigns view via Modify Columns — useful for tracking templates, API integrations, and external reporting tools. → Filter Google Ads Conversions in Data Studio Use the Segment Conversion Type Name dimension in Looker Studio to filter your Google Ads conversions chart and show only specific conversion actions. → Download Leads in Google Ads Go to Assets, select Lead form, and click CSV or CSV for CRM to export your lead form submissions — Google Ads stores them for 30 days. → Find Change History in Google Ads Account Access the full audit log of every change made to your account — who changed what, when, and the old versus new values — to diagnose performance drops fast. →