How to Add WhatsApp Number to Google Ads Campaigns

WhatsApp Message Assets are currently supported on Search campaigns. They are not available for Performance Max, Display, or Video campaigns. You can apply them at the account, campaign, or ad group level.

No — you can use a regular WhatsApp number. However, using a WhatsApp Business account is recommended as it lets you set auto-replies, business hours, and a professional profile, which improves the experience for people who message you.

The Starter message is pre-filled text that appears in the user's WhatsApp compose box when they tap the button. Keep it short and relevant — for example: "Hi, I'd like to get a quote for [your service]" or "Hi, I saw your Google ad and have a question." This lowers friction and helps you qualify leads faster.

Adding Message Assets is free — there's no additional setup cost. You pay only when a user clicks the WhatsApp button, which is billed as a standard click on your campaign. Message Assets don't charge per message received.

Google Ads provides several CTA options for Message Assets, including Message, Chat, Text, WhatsApp, and others. Choose the one that best matches your brand language and the action you want users to take. "WhatsApp" is the clearest choice if your audience is already familiar with the platform.

Yes. You can create multiple Message Assets with different numbers and assign them at different levels — for example, one number for the whole account and a different number for a specific campaign targeting a different region or product line. The most specific level (ad group > campaign > account) takes priority.